USA
ESPN app, website to broadcast ‘Madden Bowl: Draft Edition’
ESPN will broadcast the inaugural Madden NFL 21 Bowl: Draft Edition, which is taking place on May 2 and 4, via its app and website.
Endeavor IPO prices shares at $24 apiece ahead of first day of NYSE trading
Sports and entertainment group Endeavor has raised $511.2m (€421.9m) in a US initial public offering through the placing of 21.3 million shares at $24 apiece, the upper end of its originally-stated range.
Discovery’s Q1 international revenues up 7 per cent, global OTT subscribers hit 15m
Media group Discovery has reported a 7-per-cent increase in first-quarter revenues at its International Networks division, generating $987m (€816m) in the first three months of 2021.
DraftKings strikes wide-ranging partnership with Meadowlark Media
Prominent American daily fantasy and sports betting operator DraftKings has significantly broadened its content footprint by striking a wide-ranging partnership with Meadowlark Media that notably includes…
NHL sees Turner Sports rights deal as key fan development tool
Ice hockey icon Wayne Gretzky famously said that as a player, he skated “to where the puck is going to be, not where it has been.”
NHL sees Turner Sports rights deal as key fan development tool
Bleacher Report, House of Highlights form critical elements of new rights agreement
WWE appoints long-serving Fox executive Lilien to SVP, sponsorship sales role
World Wrestling Entertainment has appointed Claudine Lilien, a long-time executive at media group Fox, as senior vice-president and head of global sales and partnerships
NHL poised to bring in Turner Sports as secondary US broadcast partner in $1.6bn deal
The National Hockey League is poised to bring in Turner Sports as its secondary broadcast partner in the United States in a seven-year deal worth approximately $1.6bn (€1.3
Red Bulls to feature in MLS, Bleacher Report docuseries ‘The Academy’
The New York Red Bulls youth program will be featured in the second season of Major League Soccer and Bleacher Report's five-part, all-access documentary series The Academy
ESPN, Marvel partner for superhero-themed NBA telecast
ESPN and Marvel, two sister divisions within the Walt Disney Co
NFL, Clubhouse strike content partnership ahead of 2021 NFL Draft
The National Football League and interactive audio chat app Clubhouse have struck an exclusive content partnership ahead of the 2021 NFL Draft, which is being held on April 29-May 1 in Cleveland, Ohio.
Netflix develops Bubba Wallace docuseries
Global streaming service Netflix is developing a docuseries following Bubba Wallace, Nascar’s only Black full-time driver, as he competes for the newly formed 23XI Racing team.
MLB Network, Sabathia develop alternate game broadcast
Major League Baseball’s MLB Network is working with former All-Star pitcher CC Sabathia and existing network talent to create a new player-focused, conversation-focused alternate game broadcast.
Sling TV, DraftKings debut new betting information channel
Prominent Massachusetts-based gaming company DraftKings is expanding its relationship with American streaming service Sling TV to offer an exclusive, branded sports betting information channel
Nascar partners with Grabyo to enhance content capabilities
US stock car racing series Nascar has partnered with cloud video production platform Grabyo to shift its digital video production workflow to a hybrid model.
Hulu secures deal to carry NFL Network, RedZone
The National Football League and Walt Disney Co
PFL secures DraftKings, Twitter partnerships
The Professional Fighters League has secured a double commercial boost by striking a sportsbook partnership with leading US gaming operator DraftKings and a content agreement with social media platform…
CBS Sports, World Series of Poker seal multi-year rights deal
CBS Sports has announced a multi-year rights deal with PokerGO to become the new domestic media-rights partner for the World Series of Poker Main Event and select WSOP Bracelet Events