Football Marketing Asia

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The CBS Sports division of the US network CBS has secured exclusive broadcast rights to Asian Football Confederation competitions in the United States for the next three years

The first events of the Asian Football Confederation’s 2021-24 commercial cycle began last week with media rights coverage gaps in Japan and most of the Middle East and North Africa, and only a couple o…

The Dentsu agency has extended its long-running deal to represent the Asian Football Confederation’s commercial rights in Japan until 2024.

LaLigaSportsTV, the OTT streaming platform of LaLiga, has acquired broadcast rights in Spain and Andorra to Asia’s AFC Champions League from 2021 to 2024.

Pay-television broadcaster C More has acquired rights in Finland and Sweden to the Asian Football Confederation’s club and national teams competitions across the 2021-24 cycle.

T Sports, a new sports broadcaster in Bangladesh that launched last year, has acquired Asian Football Confederation national team and club competition media rights in a four-year deal for the 2021-24 cycle

The Asian Football Confederation has announced a rights deal with Turkish pay-television broadcaster D-Smart to broadcast AFC competitions in the country from 2021 to 2024

Data and digital media firm Sportradar has announced an eight-year, global data and video rights deal with the Asian Football Confederation, covering the 2021-28 period

Three big deals by telco China Mobile have raised cautious hopes for competition in the Chinese rights market after a dreadful 2020.

The Asian Football Confederation has signed off on another rights agreement in a deal with the Korea-based KJSMWorld Corp. media group and agency, covering Cambodia and Laos

The Asian Football Confederation has named pay-television broadcaster Canal Plus Myanmar as its rights-holding broadcaster in the territory from 2021 to 2024, in a deal brokered by the Football Marketing…

Mobile telco China Mobile Migu has agreed a landmark sponsorship and media-rights deal for Asian Football Confederation competitions spanning the 2021-24 period

The value of Asian Football Confederation rights in Vietnam rose considerably in the recent deal with telco FPT, driven by a competitive sales process that took place well before the onset of the Covid-19 pandemic.

Mongolian telco Unitel has acquired the media rights in the country to Asian Football Confederation competitions for the 2021-24 cycle

Vietnamese telco FPT Telecom has acquired the media rights for Asian Football Confederation competitions in the 2021-24 period, in a deal brokered by the Football Marketing Asia agency

Yu Hang, a director at the Football Marketing Asia agency, is leaving the business in the coming months, SportBusiness understands

The Asian Football Confederation and the Football Marketing Asia agency are to renegotiate the terms of their landmark, $2.4bn (€2bn) global commercial rights contract covering 2021-28, SportBusiness understands.