Football Marketing Asia

Latest Features

Three big deals by telco China Mobile have raised cautious hopes for competition in the Chinese rights market after a dreadful 2020.

The value of Asian Football Confederation rights in Vietnam rose considerably in the recent deal with telco FPT, driven by a competitive sales process that took place well before the onset of the Covid-19 pandemic.

The Asian Football Confederation and the Football Marketing Asia agency are to renegotiate the terms of their landmark, $2.4bn (€2bn) global commercial rights contract covering 2021-28, SportBusiness understands.

Pay-television broadcaster C More has acquired rights in Finland and Sweden to the Asian Football Confederation’s club and national teams competitions across the 2021-24 cycle.

T Sports, a new sports broadcaster in Bangladesh that launched last year, has acquired Asian Football Confederation national team and club competition media rights in a four-year deal for the 2021-24 cycle

The Asian Football Confederation has announced a rights deal with Turkish pay-television broadcaster D-Smart to broadcast AFC competitions in the country from 2021 to 2024

Data and digital media firm Sportradar has announced an eight-year, global data and video rights deal with the Asian Football Confederation, covering the 2021-28 period