HomeNewsGlobal

DAZN close to Perform Content sale to Vista Equity Partners

The DAZN Group is reportedly close to agreeing a sale for its Perform Content division to Vista Equity Partners, which could help fund the global expansion of the company’s OTT sports platform.

Perform Content contains the B2B data and betting units of the DAZN business. It is unclear how much Vista would pay and it was still possible the deal would not close, according to a Bloomberg report.

DAZN Group would not confirm the reports when approached by SportBusiness Media. It said: “Discussions of this matter are ongoing and a further announcement will be made if and when appropriate.”

SportBusiness Media understands that industry insiders following developments in recent months, including some who have looked at bidding, value Perform Content at between $1bn-$1.5bn. A minority view was that it could be considerably more valuable, with the optimism based on potentially explosive growth in the US sports betting market.

Observers believe the sale of Perform Content will be critical to whether the DAZN OTT service is a success or a failure. The money raised from any sale could help cover DAZN’s heavy early losses from its ambitious sports rights acquistions.

Most recent

Uefa will go to market later this year with the rights to the Champions League and Europa League under pressure from Europe’s top clubs to at least maintain the kind of growth it enjoyed in the current cycle. But there are reasons why that will be a massive challenge.

Internet giant Amazon will pay more than public-service broadcaster France Télévisions for a substantially smaller package of rights to the French Open’s 2021-23 cycle.

Chinese social media giant Tencent saw off competition from rival streaming player Youku Tudou to retain the NBA’s digital rights in the country for the 2020-25 cycle at a record-breaking fee, underscoring the strong growth in China’s streaming market in recent years.

The German Bundesliga’s international sales and marketing arm, Bundesliga International, is set for a busy 12 months of media-rights sales as the league approaches the conclusion of deals across the Americas, Asia, Middle East and North Africa.