Dentsu

The International Association of Athletics Federations has signed a 10-year extension to its long-running commercial partnership with Dentsu, with the agency to continue to market the IAAF’s media rights worldwide outside of Europe and Africa through 2029.

Interview with Peter Hall, Fina’s head of marketing TV, on the federation’s new deal with commercial broadcaster TV Asahi in Japan.

Free-to-air and pay-television broadcaster TVB has acquired rights in Hong Kong for the 2016 summer Olympic Games.

Uefa is on course to earn more than expected from the sale of its European Qualifiers media rights from 2014-15 to 2017-18, according to research conducted by TV Sports Markets with local media sources over the last 12 months.

SingTel close to deal for Fifa World Cup rights for 2014

Pitch International lands volleyball World Championship in 2014

Free-to-air and pay-television broadcaster TVB has acquired rights in Hong Kong for the 2014 winter Olympic Games in Sochi, Russia.

Sports5, the sports arm of commercial broadcaster TV5, has acquired rights in the Philippines for the Olympic Games.

Dentsu Asian Olympics deal drives revenue growth for IOC

Dentsu signs Olympic TV rights deal in Central Asia

Big increase for value of Fifa World Cup rights in Vietnam in deal with MP & Silva agency

Five-year deal, four different broadcasters, three times the previous rights fee

The joint venture of Dentsu and Infront will be banking heavily on getting good revenue from China.

Tennis: Pan-European cable and satellite broadcaster Eurosport extended its deal for coverage of the Australian Open for a further four years, from 2008 to 2011. Eurosport will also be the distribution agent for the media rights across Europe. The rights were previously held by the European Broadcasting Union, the umbrella group representing the region’s public-service broadcasters.

• Formula One: German free-to-air sports broadcaster DSF acquired a package of Formula One rights for the 2007 season.

Football: French commercial broadcasters TF1 and M6 reportedly acquired the rights for football's Euro 2008 in a deal brokered by the Sportfive agency.