Migu

Migu has announced an agreement with automated highlights company WSC Sports that will see the Israel-based company create content for the Chinese streaming platform and its social media channels

China Mobile’s streaming platform Migu has acquired streaming rights in China for Uefa club competitions in the 2022-23 season. Migu's coverage began with this week's matches.

The value of LaLiga’s media rights in China has dropped sharply, in line with the large decreases other European football properties have suffered in the market over recent years.

China Mobile's streaming platform Migu has agreed a media rights and sponsorship deal with Spain's LaLiga covering three-seasons, 2022-23 to 2024-25

Chinese streaming platform Migu and the International Equestrian Federation (FEI) have launched a dedicated equestrian channel after the platform secured exclusive rights to the FEI World Championships…

Chinese state broadcaster CCTV will show live English Premier League football this weekend for the first time since 2020

Chinese streaming platform Migu and Japanese broadcaster Fuji TV have acquired rights to this month's East Asian Football Federation E-1 Football Championships

Chinese streaming platforms Migu and Zhibo8 have acquired rights for the remaining three matches of this season’s Coppa Italia in deals brokered by the China Sports Media (CSM) agency.

Chinese streaming platform iQiyi Sports pulled live coverage of English Premier League matches over the weekend due to the league’s displays of solidarity with Ukraine.

The fee increase in China has been secured at a time when the values of many sports rights properties in the market are in freefall.

World Table Tennis, the commercial arm of the International Table Tennis Federation, has today (Wednesday) announced China Mobile's streaming service Migu as its exclusive, gatekeeper media rights partner…

Chinese telco China Mobile has extended a marketing partnership with the NBA in a new, five-season deal starting with the 2021-22 season now underway

Migu, the video streaming service run by Chinese telco China Mobile, has renewed its domestic media rights for the Chinese Volleyball Super League (CVL) for three seasons, 2021-22 to 2023-24

The value of the English Premier League’s streaming rights in China has fallen by more than 80 per cent as the country’s sports rights market continues to deflate.

The Chinese Super League is heading for a massive drop in its domestic media-rights income under a series of deals being finalised for the 2021 season onward.

The Ultimate Fighting Championship has secured a strong increase in the value of its media rights in China thanks to heavy investment on its presence in the market.

Three big deals by telco China Mobile have raised cautious hopes for competition in the Chinese rights market after a dreadful 2020.