National Football League (NFL)

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Live-streaming platform SportsCastr has received investment from the players’ union of American football league the NFL.
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American football league the NFL has extended and expanded its partnership with Snap Inc., the parent company of social media platform Snapchat
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US network CBS has expanded its rights deal with the NFL American football league to take in live streaming rights on mobile devices.

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Fox’s acquisition of broadcast rights to the NFL’s Thursday Night Football package is the first step in the US media group’s rebuilding project after many of its assets were sold to Disney.

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The Fox Sports division of US network Fox has signed a five-season deal for rights to the Thursday Night Football package marketed by American football league the NFL.

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US television audience ratings for American football’s NFL fell 9.7 per cent in the 2017 season, marking the second consecutive year of decline.

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US sports broadcaster ESPN has added live mobile streaming of Monday Night Football games to its coverage of the NFL American football league.

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US telco Verizon has sealed a multi-year extension to its partnership with the NFL, through which it will remain a rights partner and sponsor of the American football league.

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Technology and social media platform 15 Seconds of Fame (15SOF) has further strengthened its presence in the US sports market through a multi-year agreement with the NFL American football league.

The NFL has increased the value of its free-to-air deal in Germany with ProSiebenSat.1 by about 20 per cent, and looks set to double the value of its pay-television deal with DAZN.

The NFL has said it is in close contact with DAZN after the OTT platform endured technical problems during its coverage in Canada of the opening of the 2017-18 season of the American football league.

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FuboTV, the live-streaming platform, has struck a new carriage deal to offer the NFL Network and NFL RedZone American football programming services.

German commercial broadcaster ProSiebenSat.1 has renewed a rights deal for coverage of the NFL American football league.

The NFL secured a solid increase in the annual value of its digital rights in China from an exclusive deal with online streaming platform Tencent.

Canadian telco Bell has completed its set of exclusive linear NFL rights after picking up its one missing set of games, on Thursday nights, from rival telco Rogers.

Canadian telecommunications company Bell Media has expanded its partnership with the NFL to become the exclusive broadcast partner of the American football league in Canada.

Perform’s expertise in digital content was key to winning NFL distribution rights in this month’s deal.

Interview with Simon Denyer, Perform Group chief executive, on the agency’s deal to market NFL rights outside Europe and the US.