Six Nations Rugby

Latest Features

Tech giant Amazon’s acquisition of UK rights to the Autumn Nations Cup competition has triggered a debate over whether the company will now embark upon a concerted push into rugby.

Six Nations Rugby, the organising body of the annual national team tournament, has paused the sales process for the next cycle of domestic and international rights to the Six Nations and Autumn Internationals due to the widespread uncertainty caused by the Covid-19 pandemic.

Perform-owned OTT platform DAZN has acquired exclusive Commonwealth Games rights in Canada as it bids to widen its subscriber base by adding more locally-relevant content.

The annual value of Six Nations media rights in Asia has been cut almost in half following a new deal with OTT service RugbyPass.

The Six Nations last week secured a long-term deal with media company NBCUniversal in the US, but is understood to have suffered a 40-per-cent fall in the value of its rights in Italy.

Six Nations Rugby, the organising body of the annual national team tournament, will restart its sales process in late January for broadcast rights in the UK to the Six Nations and Autumn Internationals,…
USA

US-based sports streaming service FloSports has acquired rights for the upcoming Autumn Nations Cup, a new international rugby union tournament set up following the postponement of autumn Test tours

Online retail giant Amazon has made its first moves into rugby union broadcasting in a deal to show UK coverage of the new Autumn Nations Cup, an international tournament created in the wake of postponed…

The UK’s Committee for Digital, Culture, Media and Sport (DCMS) has called for rugby union’s Six Nations to be included in the ‘Category A’ list of sports events that must be shown on free-to-air televis…

Features

The Six Nations has increased the value of its international media rights by at least 20 per cent in a renewal with Pitch International, while choosing to retain rights in the US and Canada.

Six Nations international media rights are currently on the market with the incumbent, Pitch International, facing competition from rival agency IMG.

France Télévisions last month retained its hold on Six Nations and national team test rugby in long-term deals, increasing its fees for both by about 25 per cent.

Aggressive bidding from free-to-air broadcasters in Ireland helped the Six Nations Committee double its media rights fee in the territory last week.

The Six Nations Committee bucked the trend when awarding its UK rights earlier this month, opting for wide coverage from free-to-air broadcasters and leaving pay-television money on the table.

Live television audiences for rugby union’s Six Nations championship in 2015 were up year-on year in the tournament’s largest market, the UK, where public-service broadcaster the BBC recorded an average of …

Mike Kiernan, analyst for SportBusiness Intelligence, examines television audiences in the home markets for this year’s Six Nations Championship L

Discovery picks up Six Nations rights in Italy in surprise deal

Pauline McVey, analyst for SportBusiness Intelligence, examines rugby union’s Six Nations television audiences in the home markets as viewing in the UK hits all-time high U

Golden year for British sport delivers record-breaking television audiences in the UK