Rai, Mediaset and Sky were all expected to bid this week for a cut-price 2018 Fifa World Cup. The rights in Italy have plummeted in value since the national team failed to qualify for the tournament, losing a play-off to Sweden.
New inventory and strong broadcaster competition has seen the value of Uefa’s package of national team rights increase markedly in Scandinavia.
The Infront Sports & Media agency’s deals last week for World Championship and World Cup skiing events with Swedish public-service broadcaster SVT are thought to represent a decent increase on the current value of the rights.
Uefa does good business for Euro 2016 in Sweden and Hong Kong
Swedish public-service broadcaster SVT has picked up rights to the International Table Tennis Federation’s 2018 World Team Table Tennis Championships, which will take place in Halmstad, Sweden.
Swedish public-service broadcaster SVT has acquired rights for motor-racing’s World Rallycross Championship.
Swedish public-service broadcaster SVT has secured a rights agreement for International Ice Hockey Federation events including the annual IIHF World Championship.
Tour de France commits early to EBU despite interest from agencies and pay-TV companies
CAA Eleven enjoys fee increase for Euro 2016 in Norway
European Qualifiers deal is first sign that Discovery will stimulate Nordic market
CAA Eleven busts the pan-Nordic broadcaster consortium to go market by market with the European Qualifiers and Euro 2016
Sportfive to sign television rights deals for World Rally Championship in top five European markets next week.