Tennis Australia

The value of Australian Open tennis rights in China increased by 75 per cent in the new cycle, from 2018 onward, following new digital and linear broadcast deals.

SuperSport, the pay-television broadcaster that operates in sub-Saharan Africa, has struck a three-year extension to its rights deal for tennis grand slam the Australian Open.

Streaming platform iQiyi has almost doubled its fee in a renewed deal for Australian Open digital rights in China.

Tennis Australia, organiser of the Australian Open, has extended and expanded its broadcast partnership with Chinese streaming platform iQiyi for the grand slam tournament.

Twitter will take a patient approach to the acquisition of sports rights in Asia-Pacific, according to its head of sports partnerships in the region.

The stakeholders involved in last week’s inaugural Laver Cup were happy with its global distribution, though it is thought to have generated little media-rights revenue.

Tennis Australia has extended and expanded its rights partnership with Japanese pay-television broadcaster Wowow.

Sports and betting-related services company Sportradar has usurped rivals IMG and Perform to win Tennis Australia betting rights.

Bringing Australian Open media-rights sales in-house was a natural move in response to market demands for tailored coverage, Tennis Australia told TV Sports Markets this week.

Interview with Richard Heaselgrave, commercial director at Tennis Australia, following the 2016 Australian Open and discussing the body’s media rights strategy since taking its sales in-house last year.

The Tennis Australia national governing body has held talks with domestic commercial broadcasters Seven and Nine over the potential staging of a new ‘Fast 4’ team tournament in Sydney.

Eurosport has paid a significant increase to retain long-term exclusivity over Australian Open rights in Europe.

Pan-European sports broadcaster Eurosport has renewed an exclusive agreement to show the Australian Open grand slam tournament in a rights deal that also includes a number of other top tennis properties in the country.

Australian Open enjoys boom in media-rights value in two new Asian deals

Fox International Channels (FIC) Asia, a broadcast subsidiary of US media company 21st Century Fox, has acquired rights across 20 Asian territories for the Australian Open tennis grand slam tournament.