Infront Sports & Media’s extension with the Finnish Ski Association, which goes well into the next decade, is part of a trend of long-term deals between the agency and other ski associations.
YLE will pay a 10-per-cent increase for media rights in Finland to the Olympic Games of 2018 and 2020, despite being unable to secure coverage of some of the most valuable events.
Modern Times Group this month capitalised on a U-turn by MTV3 to pick up the pay-television rights to the Uefa Champions League in Finland.
The European Broadcasting Union is in advanced stages of negotiations with Uefa over a deal for Euro 2016 football rights in 27 territories, TV Sports Markets understands.
The CAA Eleven agency completed a host of new deals for Uefa European Qualifiers rights at the end of July, with strong results in sub-Saharan Africa and Asia.
Infront strikes first deals for new Champions Hockey League