Sponsorship & Marketing

Sailing
Media

SailGP has announced new, or extended, broadcast rights deals across Australia, Brazil, Germany and New Zealand ahead of a 2025 season which it expects to provide “significant further growth” in terms of its audience reach.
Golf
Industry Moves

The Ladies European Tour (LET) has a new commercial director after former NBC Sports executive Theresa McCann was hired to replace Fiona Harold, who has joined World Netball.
Equestrian
Finance & Law

Broadcast revenues at the International Equestrian Federation (FEI) are budgeted to drop by 8 per cent in 2025 in a continued shift to digital content and time-buys to maximise sponsorship income.
Football
Licensing & Merchandising

Incumbents Team Marketing and Relevent Sports Group are the two agencies still vying to sell Uefa club competition rights from 2027-28 following recent presentations, SportBusiness understands
Motorsport
Events

The International Automobile Federation (FIA) has launched a tender process to replace Rallycross Promoter as the World Rallycross Championship (World RX) promoter.
Football
Media

BeIN Sports has made its second payment to the French football league, but the dispute over the sponsorship element remains unresolved. The pay-television broadcaster has paid €15.7m ($16.7
Handball
Media

The Sportfive agency has renewed one of its longest-standing commercial deals, reupping its agreement with the German Handball Federation (DHB) until 2030
Football
Finance & Law

The sponsorship element of beIN Sports' rights deal with France's Professional Football League (LFP) is under serious threat as Ligue 1's new domestic media rights contracts could be further devalued.
Mixed Martial Arts
Media

Kick, which holds an existing relationship with American fighter Max Holloway, has signed a wide-ranging media and sponsorship deal with the UFC
Football
Media

The Australian Professional Leagues (APL), which oversees the men’s and women’s A-League competitions, has extended and expanded its media deal with Stats Perform, giving more inventory to sponsors.
American Football
Fan Engagement

The Los Angeles Rams has become the first NFL team to provide fans with data-driven in-game highlights through an agreement with Genius Sports that will provide additional ad inventory for Verizon.
Football
Media

Relevent Sports has begun the build-out of its dedicated Bundesliga Americas team, which is being established in the wake of the agency's 17-year commercial partnership with the German league.
Football
Media

Ligue 1 clubs are losing patience with France's Professional Football League (LFP) over the handling of its relationship with domestic rights partner beIN Sports, which continues to withhold its first…
Cycling
Events

IMG and British Cycling today (Thursday) announced a comprehensive commercial tie-up as the journey continues to revitalise the sport in the country after a period of upheaval
Mass Participation
Events

Infront has struck a comprehensive commercial agreement with the Shanghai Marathon after it replaced Chengdu as China's representative in the race to join the World Marathon Majors series
Cricket
Events

The Caribbean Premier League is to take on full responsibility for the commercialisation of a new Twenty20 cricket tournament, planned for Guyana towards the end of this year
Curling
Finance & Law

The Curling Group (TCG), the newly-formed venture which has bought the Grand Slam of Curling from Sportsnet, has hired Iris Sport Media to distribute the property’s global broadcast and betting rights.
Football
Media

BeIN Sports continues to withhold its first instalment payment for Ligue 1 rights amid ongoing doubts over its allocated sponsorship inventory and questions raised over the broadcaster’s media rights package.