Sponsorship & Marketing

Cricket
Events

Sportfive has unveiled its first foray into cricket since the arrival of Seamus O’Brien to head up its Asia-Pacific business with the establishment of a ‘Masters’ T20 league featuring Indian cricket legend Sachin Tendulkar.
Multiple Sports
Data

Two Circles is targeting further US growth after taking on investment from Otro Capital, the New York-based sports private equity firm, and David Blitzer, the American billionaire and multiple sports team owner.
Ice Hockey
Media

Smith Entertainment Group has unveiled a new direct-to-consumer streaming service that incorporates matches of its newest franchise, the NHL's Utah Hockey Club, with those of the NBA's Utah Jazz
Football
Media

Pluto TV, the free, ad-supported streaming service owned by Paramount Global, has struck a multi-faceted global commercial agreement with Borussia Dortmund, which includes shirt branding and a dedicated TV channel.
Rugby Union
Governance

Greater media rights revenue is likely to be the key factor determining whether a merger between Premiership Rugby and the United Rugby Championship (URC) would be a viable option for both properties.
Football
Media

The newly branded Ninja A-League will benefit from at least 10 free-to-air matches in 2024-25 as part of its naming rights deal.
Football
Licensing & Merchandising

At least five top-tier sports marketing agencies are vying for the chance to sell Uefa Champions League commercial rights from 2027-28 onward, after the deadline for bids passed this morning.
Squash
Industry Moves

Melissa Soobratty, senior media director of World Table Tennis, will serve as Professional Squash Association's head of media and marketing.
Mixed Martial Arts
Finance & Law

TKO Group, the Endeavor-owned parent company of WWE and the Ultimate Fighting Championship, has raised its full-year guidance after posting new quarterly records for revenue and adjusted earnings.
Football
Media

The French football domestic rights saga is almost at an end, after the league's board of directors validated the €100m ($108m) per season media rights and sponsorship offer from pay-television's beIN S…
Lacrosse
Media

World Lacrosse's long-term sponsorship with Nike continues a rush of commercial activity that has also included the launch of an OTT platform with Sportall.
Football
Media

The Two Circles agency and Uefa have finalised contracts for the global broadcast and sponsorship rights to the Uefa Women’s Champions League.
US College Sport
Media

Legends, the global experiences firm, has expanded its role in the US college sports scene, signing a 10-year multi-media rights partnership with Florida State University (FSU)
Ice Hockey
Media

The German Ice Hockey Federation (DEB) will be able to source potential sponsors in-house as part of a revised and extended exclusive marketing agreement with the Infront agency
Aquatics
Media

Swimming Australia has appointed the Sportfive agency to an exclusive, multi-year commercial rights representation deal in a bid to increase the sport’s profile in the long build-up to the Brisbane 2032 O…
Football
Industry Moves

Zarah Al-Kudcy, the commercial director for reigning WSL champion Chelsea Women, is leaving the club to become the chief revenue officer for NewCo, the independent body set up to run the top-flight women’s league and the second-tier Women’s Championship.
Football
Media

The Two Circles agency has been identified as the winning bidder for global broadcast and sponsorship rights to the Uefa Women’s Champions League, SportBusiness understands.
Football
Licensing & Merchandising

Uefa has opted to canvass the agency market again for global commercial rights sales to its flagship club competitions in a request for proposal process inviting bids over three or six seasons.