Sponsorship & Marketing

Sailing

T-Mobile, the German global mobile communications company, has expanded its partnership with SailGP just one year into their commercial relationship in a bid to further enhance the sailing series' at-home…
Football
South Korea

The Korea Professional Football League and sports data and betting services company Sportradar have renewed their wide-ranging global media and betting rights deal for another four years, with sponsorship…
Football
Germany

German telco Deutsche Telekom has furthered its association with Euro 2024 by becoming a national sponsor of the event
Multiple Sports
Global

Chinese conglomerate Wanda Group has appointed Deutsche Bank as advisers on a potential sale of the Infront sports marketing agency
Basketball
Philippines

The commercial success of the upcoming Fiba Basketball World Cup in south-east Asia will ensure the sport’s governing body breaks even for the four-year cycle despite the devastating impact of the global p…
Motorsport
USA

Nascar has furthered its presence in college athletics with a new deal with Learfield for the University of South Carolina while extending last year's agreement with the University of Alabama
Football
Switzerland

Team Marketing is close to expanding its sports client base for the first time in its 32-year history as it nears an agreement to become the Swiss Football League’s global commercial rights sales agent, sources have told SportBusiness.
Tennis
Global

TWG Global, the investment vehicle of US billionaire Mark Walter, has acquired a minority stake in a joint venture set up with the International Tennis Federation to commercialise the Billie Jean King…
Football
Global

The new management team at OneFootball has enacted further cost-saving measures at the media company with the overall headcount reduced by 15 per cent
Multiple Sports
Global

Sports streaming platform DAZN continues to attempt to diversify its revenue streams after agreeing a deal to sell sports merchandise from Fanatics through its platform
Aquatics
Global

World Aquatics has spent over $10m (€9m) in legal fees in its bid to maintain control of the sport over the past three years, according to financial statements released today (Monday).
Football
England

Navin Singh has resigned from his position as commercial director at the Football Association (FA) to take up a leading role with Six Nations Rugby
Netball
Canada

The Netball World Cup has been left without a title sponsor just three weeks out from the start of the tournament, after insurance and investments company Vitality pulled out of its agreement
Football
United Kingdom

Sky Media, the advertising sales house of pay-television broadcaster Sky, has been appointed as the official and exclusive advertising sales representative for the Fifa+ streaming platform across the UK,…
Aquatics
Global

World Aquatics has awarded Sportfive a contract to sell its media rights in most global markets, retaining long-standing agency partner Dentsu in Japan and selected countries in the Asia-Pacific region
Football
Canada

Canada Soccer, the country's governing soccer body, is facing financial difficulties that may result in filing for bankruptcy protection
Football
Global

OneFootball chief executive Lucas von Cranach and fellow members of the management have left their roles following a financially turbulent 12 months for the streaming platform and media company
Golf
Global

German automotive manufacturer BMW has signed a new agreement with the Ryder Cup that will allow drivers of its cars to watch this year’s edition of the golf tournament from inside their vehicles.