Athletics

Athletics: UK public-service broad-caster the BBC extended its deal for domestic athletics events for a further six years, from 2009 to 2014

Recent football and athletics rights deals in China show that opportunities are beginning to open up for sports rights holders in a country where it has been notoriously difficult to achieve ‘proper’ market value for rights.

The IAAF is to make major changes to the rules and format of its World Championships in a bid to halt declining television audiences and strengthen its hand in upcoming rights talks.

American Football: US cable sports network ESPN acquired the rights for the college football Bowl Championship Series.

Athletics: The Shanghai Media Group acquired the rights in China for the World Athletic Series in a four-year deal from 2010 to 2013

The International Association of Athletics Federations is confident of securing a television rights fee from the US as it starts the sales process for the 2011 and 2013 World Championships.

Olympics: The Asia-Pacific Broad-casting Union acquired the free-to-air terrestrial and radio rights for the 2010 and 2012 Olympics for $10m (£5.1m/€6.4m) in a deal with the International Olympic Committee. 

Olympics: The Asian Broadcasting Union agreed deals in Indonesia for the 2008 Beijing Games with free-to-air broadcaster TVRI and pay-operator Astro.

Rugby and football associations expect listing to hit finances, cricket board welcomes chance to get good price for rights

The Spanish Sports Broadcasting Council approved a final draft of listed sports events that are to be protected for free-to-air television

Fast Track secures four-year, £22m deal

France Télévisions left footing a hefty production bill

The conflicting needs of the host-broadcasters of athletic events and the in-stadium event presenters was one of the central issues at a European Athletic Association seminar.

The poor economic climate has led to a big increase in sports federations buying airtime to show their top events.

The European Athletic Association renewed its television rights deal this week with the European Broadcasting Union.

Italian state broadcaster Rai is close to signing a three-year deal, starting this season, to show all six Golden League athletics events.

Athletics Managements and Services have said that selling the television rights for the Golden League will be tough.

Changes to make athletics more television-friendly will happen, but will take time and will not be allowed to undermine integrity of the sport