Matthew Williams

Football
Media

The Paramount+ streaming platform will be showcased at next week’s Uefa Europa League final thanks to a short-term shirt sponsorship with Italian club Atalanta which echoes a similar deal last year with Inter Milan.
American Football
Host Broadcast & Production

NBC streaming service Peacock will air the National Football League’s (NFL's) first-ever commercial free fourth quarter on December 23 during the game between Buffalo Bills and Los Angeles Chargers.
Football
Media

German telco Deutsche Telekom has furthered its association with Euro 2024 by becoming a national sponsor of the event
Mixed Martial Arts
Fan Engagement

TikTok has announced its latest content agreement with the Ultimate Fighting Championship
Rugby Union
Media

Whisky brand The Famous Grouse has furthered its presence within domestic rugby union in the UK by becoming the broadcast sponsor of Premiership Rugby on broadcaster ITV Sport
Motorsport
Media

Formula 1 has signed a strategic collaboration agreement with Tata Communications ahead of the 2022 season which will see Tata return to the sport as its Official Broadcast Connectivity Partner
Olympic Games

Media group Discovery has signed a sponsorship contract with investment platform eToro ahead of the Tokyo Olympics
Football

The English Premier League's Manchester City has become the first club to sign up to distribute its editorial content on football media platform Onefootball
Cricket

Cricket's Pakistan Super League (PSL) has signed up Chinese telco Oppo as a sponsor ahead of its 2020 edition
Football

Telekom Malaysia (TM)’s association with the Malaysia Football League (MFL) has been revived in a new sponsorship and broadcast rights contract.