Analysis
DFL’s short-term Amazon, DAZN deals seen as ‘strategic’ ahead of domestic tender
The German Football League’s (DFL) short-term Bundesliga deals with Amazon and DAZN are strategic moves ahead of this month’s domestic rights tender, industry experts have told SportBusiness Media.
OTT challenge to Sky’s Serie A dominance unlikely despite court upholding internet ban
The ruling this month from Italy’s highest administrative court, which brought an end to the legal battle over Sky Italia’s ability to acquire exclusive internet rights, was ostensibly good news for OTT operators. It prevents Italy’s dominant ‘legacy’ pay-television operator from buying these rights, at least until 2022.
BeIN tests Mena appetite for IndyCar with one-year deal
BeIN Sports’ acquisition of IndyCar rights across the Middle East and North Africa is for just one year, a move designed to see if the property’s fanbase in the region remains after a year without a broadcast deal.
ORF puts longer-term Austrian Bundesliga ambitions on hold to secure short-term deal
Austrian public-service broadcaster ORF put longer-term ambitions for the domestic Bundesliga on hold to agree a short-term sublicensing deal with pay-television broadcaster Sky.
End to Liga MX pro/rel gives Mediapro chance to grow international interest
Mediapro’s partnership with sports social media company Wave is aimed at creating a range of short-form content that can help the agency drum up interest in its LigaMX content.
K League targets longer-term rights boost after Covid-related worldwide showcase
The slew of media-rights deals agreed for the Korean K League ahead of its recent restart did not generate large revenues for international distributor Sportradar. But the league hopes to capitalise, in the years to come, on the boost to its profile, as one of the first competitions to restart after Covid-19-related shutdowns.
Asia-Pacific broadcasters eye Covid-19 compensation
As major sports properties return to action, the attention of broadcasters in Asia-Pacific is turning to rights-fee rebates and other forms of compensation for the Covid-19 interruption.
LaLiga begins European rights sales with revenue gains in Nordics, Balkans
LaLiga has started its European sales round strongly, gaining impressive fee increases from both the Nordic and Balkan regions in the first deals since the lifting of the three-season limit.
CEV in spotlight over 10-year betting-rights agreement
The recent sale of betting streaming and data rights by the European Volleyball Confederation (CEV) has become a subject of contention among stakeholders seeking to understand the rationale for selling the rights for a 10-year term and not running a competitive tender process.
DFB-Pokal still in limbo in France despite L’Équipe rights deal
L’Équipe TV’s deal for French rights to the German DFB-Pokal covered just the climax of the 2019-2020 club knock-out competition, SportBusiness Media understands, meaning the property is still without a stable broadcast relationship in the country.
Rivals dent Nent’s Nordic dominance in big money Uefa club deals
Nordic Entertainment (Nent) Group’s rivals paid big fees to seal crucial Uefa club competition rights, allowing European football’s governing body to more than double its media-rights income in the Nordics.
Ziggo buys back into top tennis in the Netherlands with ATP play
Dutch telco Ziggo has landed exclusive multi-platform rights in the Netherlands to the ATP men’s tennis tour, SportBusiness Media understands.
Fox Sports, ESPN merger offers glimpse into consolidating Brazilian market
The merger of Fox Sports and ESPN’s Brazilian arms further consolidates the country’s sports broadcast market and could make it even more difficult for international rights-holders to extract value from an already tricky territory.
Swathe of second-tier cricket boards face challenging international rights sales
Six second-tier cricket boards are facing difficult market conditions as they attempt to sell their global rights, with existing problems exacerbated by the Covid-19 pandemic.
Brazilian clubs, federation ‘opt for expertise over cash’ in Brasileiro betting rights deal
Brazilian Série A football clubs and the Conferderação Brasileira de Futebol, the nation’s football association, may have learned the lessons of previous doomed tenders by opting for expertise over cash in its betting streaming and data rights deal for the 2020-23 cycle, experts told SportBusiness Media.
Bundesliga starts Asian sales with Sky PerfecTV deal in Japan
Japanese pay-television broadcaster Sky PerfecTV has renewed its German Bundesliga rights at a small discount, in a deal covering the five seasons from 2020-21 to 2024-25, SportBusiness Media understands.
Twitch’s ESL/DreamHack deal lays blueprint for traditional media principles in esports
Twitch's three-year deal with ESL and DreamHack is a landmark for the streaming platform and another sign that the esports industry is adopting traditional media-rights principles.
Streaming platforms hold key to meeting post-Covid content glut
Pent-up appetite for sports viewing is expected to be released in the immediate aftermath of the Covid-19 pandemic, giving rights-holders an opportunity to attract significant new audiences.