Analysis

American Football

The Thursday Night Football renewal between US tech and retail giant Amazon and the National Football League makes sense for both parties. But it does not mark a staging post from which Amazon could disrupt the make-up of the NFL’s main media-rights partners in the next cycle, US media experts say.
Swimming

The International Swimming League is working on two fronts to increase exposure and engagement levels ahead of its second season. It is in renewal talks with many of the broadcasters who covered the league’s inaugural season, while pushing ahead with the development of its own direct-to-consumer OTT platform.
Football

Incumbent Match TV overcame pressure from Russian internet players to retain rights to Uefa’s club competition for the 2021-24 cycle, albeit at a steep increase on its current outlay, SportBusiness Media understands.
Ice Hockey

Servus TV’s decision not to take up the option to extend its Austrian Eishockey Liga domestic free-to-air rights into next season allowed Puls 4 to take its place.
Football

Vietnam’s hot market for national-team football rights helped Lagardère Sports secure an increase in the value of rights in the country for the 2020 Asean Football Federation Championship.
Football

The offer Brazilian football clubs accepted for their international rights from the newly-created GSRM agency is much more realistic than the outlandish valuations that characterised previous tenders, experts told SportBusiness Media.
Football

The end of the three-season maximum for LaLiga rights sales in the EU grants the rights-holder greater freedom but also some difficult decisions to make, experts have told SportBusiness Media.
Cycling

The Tour de Suisse cycling race may be held virtually this year due to the Covid-19 pandemic. But it is not certain that the Infront agency, which distributes the media rights to the physical event, will have the rights to the e-cycling equivalent.
Motorsport

Extreme E, the electric SUV off-road racing series, has secured a one-year break clause in a two-year media-rights deal in the UK with public broadcaster the BBC, SportBusiness Media understands.
Multi-sport

Covid-19 has made an ambitious, sport-focused business turnaround at Sky New Zealand an even tougher task.
Multi-sport

Trading in sports media rights has stopped. This has never happened before. The last time global sport came to a standstill was for the Second World War, some time before the sports-rights industry was born.
Football

Spanish telco Telefónica, which owns Movistar, has capitalised on a lack of competitive bids to acquire Uefa’s club rights in the 2021-24 cycle.
Volleyball

The European Volleyball Confederation (CEV) secured an uplift for its club-competition betting streaming and data rights in its deal with the IMG Arena agency, but the valuation was still well below the rights-holder’s expectations for the property.
Motorsport

The investment of Eurosport Events in global rights to the Speedway World Championships and Speedway of Nations series makes sense for the company on several fronts, independent experts say.
Football

The German Football League (DFL) has renegotiated deals with six of its seven domestic media-rights holders, which will secure payments – and thus cashflow for German clubs – in the next month. Discovery is the only broadcaster yet to reach an agreement.
Football

US pay-television broadcaster Turner Sports’s likely cancelation of its pay-television rights with eight top-flight Brasilieiro Série A clubs could see a collapse in competition in the Brazilian domestic football rights market experts told SportBusiness Media.
Wrestling

WWE will broadcast its pay-per-view events in Germany exclusively on its OTT platform, WWE Network, in the 2020-23 rights cycle.
Cycling

The IMG agency is on the verge of retaining international rights to the Giro d’Italia cycling stage race despite heavy interest from US media giant Discovery, SportBusiness Media understands.