China

Mixed Martial Arts
Events

The UFC's senior vice president in Asia, Kevin Chang, needs more local talent to fuel commercial growth in Asia. That's why his promotion is doing the job itself.
Mixed Martial Arts
Media

The Professional Fighters League (PFL) and China Sports Media (CSM) have announced a multi-year agreement to broadcast live fight coverage on short-form video platform Douyin, giving users access to all…
Canoeing
Licensing & Merchandising

The International Canoe Federation (ICF) has agreed a new broadcast rights deal with China Media Group (CMG), the Chinese state media company, along with striking sponsorship and licensing agreements in…
Tennis
Media

Beijing Shinai Sports Media Technology (Shinai) has acquired digital rights in China to the next three editions of the French Open grand slam tennis tournament
Multiple Sports
Host Broadcast & Production

AI-automated sports production company Pixellot has entered into a strategic agreement with Chinese internet giant Baidu as part of plans to further expand the latter’s involvement in the sports market.
Football
Media

LaLiga Plus, the OTT streaming service set up in China by the organising body of the top two Spanish football leagues, is ceasing broadcasts just over six months into a long-term agreement with the Chinese…
Football

Chinese media group Shinai Sports has paid a strong fee for rights to the 2023 Fifa Women’s World Cup in a deal that experts say is worth significantly more than for previous tournaments.
Football
Media

Shinai Sports, the company that operates streaming platform iQiyi Sports, has acquired exclusive digital media rights in China to the 2023 Fifa Women’s World Cup.
Esports
Media

China Mobile’s streaming platform Migu has acquired rights to the League of Legends Pro League (LPL), the top-tier domestic professional league for the video game title.
Basketball
Media

The NBA’s viewership figures on Chinese state broadcaster CCTV are reportedly close to returning to the levels reached prior to the league’s blackout in the country.
Basketball
Media

The Spanish Basketball Clubs Association (ACB) has agreed rights deals in China with online streaming platforms PP Sports and Bilibili for Liga ACB, the top tier of Spanish club basketball
Football
Media

Chinese state broadcaster CCTV appears to have cut some images of fans not wearing masks from its television coverage of the Fifa World Cup, according to various reports
Football
Media

The Asian Football Confederation has announced a media rights agreement in China with Beijing Shinai Sports Media Technology (Shinai) following the termination of its deal with Super Sports Media
Football
Fan Engagement

The football federations of Belgium and Spain have agreed content partnerships with Chinese social media platform Xiaohongshu ahead of their appearances at the Fifa World Cup
Football
Media

The Asian Football Confederation has served notice to its media rights partner in China, Super Sports Media, that it intends to terminate their deal for the 2021-24 cycle due to unpaid fees
Motorsport

China Telecom's six-race deal in 2022 could lead to a longer-term deal from 2023 onwards, as talks with F1 are understood to be ongoing.
Multiple Sports
Media

Migu has announced an agreement with automated highlights company WSC Sports that will see the Israel-based company create content for the Chinese streaming platform and its social media channels
Baseball
Media

Major League Baseball agreed media rights deals with Chinese digital platforms Bilibili and Kuaishou for this year's ongoing postseason games