China

Football
Media

Chinese streaming platform Migu and Japanese broadcaster Fuji TV have acquired rights to this month's East Asian Football Federation E-1 Football Championships
Football
Media

Chinese streaming platform Bilibili has acquired exclusive rights in China to the pre-season friendly match between English Premier League rivals Manchester United and Liverpool in Bangkok today (Tuesday)
Motorsport
Media

Chinese state broadcaster CCTV over the weekend showed its first coverage of this year's Formula 1 season, with local media reporting that a new rights deal is being finalised
Football
Media

Chinese streaming platforms Youku and Douyin have acquired digital rights for this month’s East Asian Football Federation E-1 Football Championships.
Football
Media

Chinese digital media firm Douyin Group has acquired rights for this year's Fifa World Cup in a sublicensing deal with the state-owned China Media Group, parent of state broadcaster CCTV
Football
Finance & Law

Spanish football's LaLiga is terminating its digital media rights agreement in China with sports marketing company Super Sports Media due to missed rights fee payments, SportBusiness understands
Football
Media

Chinese football content platform Dongqiudi has acquired live streaming rights to matches from China League One, the country’s second-tier domestic football league, according to local media reports.
Motorsport
Media

A new player looks set to emerge in China's sports media landscape, with giant telco China Telecom in advanced talks to acquire digital rights for Formula 1 motor racing, according to local industry insiders
American Football
Media

The European League of Football (ELF) has announced media rights agreements with Chinese streaming platform iQiyi in China and international streaming platform Eleven across Italy and Southeast Asia
Football
Fan Engagement

Chinese social media platform Douyin has become the official short video partner of the Chinese Super League. The deal was announced just before the start of the 2022 CSL season on June 3
Multiple Sports
Finance & Law

Tencent Sports, the sports division of Chinese digital media giant Tencent, has scrapped six internal business units and cut 100 jobs - about one third of its workforce - according to local media reports
Football
Events

China’s withdrawal as host of the 2023 Asian Cup has undermined some of the most valuable commercial rights deals for the Asian Football Confederation in its 2021-24 cycle, potentially leaving the body f…
Badminton

The digital rights deals are all non-exclusive, while CCTV will receive linear exclusivity for selected BWF events. All seven deals cover the five years from 2022 to 2026.
Canoeing
Media

International Canoe Federation events will continue to be broadcast on Chinese streaming platform Huya until the end of 2024 after the world body renewed its media rights agreement with Lausanne-based…
Badminton
Media

Chinese streaming service Youku is reported to have acquired media rights to Badminton World Federation events as part of a five-year deal with the international federation
Football
Media

Chinese streaming platforms Migu and Zhibo8 have acquired rights for the remaining three matches of this season’s Coppa Italia in deals brokered by the China Sports Media (CSM) agency.
Football
Media

Automated sports broadcast and analytics company Pixellot has agreed a deal with the Shanghai Football Association covering matches played by its member leagues and teams
Basketball
Media

Chinese state broadcaster CCTV today (Wednesday) broadcast an NBA game for the first time since October 2020