Cuba

The Rushmans consultancy has agreed a deal to market the broadcast rights and advertising inventory for next month’s national team football friendly between Cuba and the United States.

RTVC, the commercial enterprise of audiovisual content in Cuba, has agreed a landmark sports rights partnership with the Rushmans consultancy.

North America’s Major League Soccer has brokered a deal for Cuban state broadcaster Instituto Cubano de Radio y Televisión to broadcast its All-Star Game, along with a forthcoming men’s national team friendly match between Cuba and the United States.

The B4 Capital agency has struck a deal to distribute worldwide media rights to an exhibition football match between US club New York Cosmos and the Cuba national team.

Cuban state broadcaster Instituto Cubano de Radio y Televisión has signed up as the first Latin American broadcast partner for the 2015 European Games, while organisers of the inaugural multi-sport event in Baku have agreed a partnership with the Azerbaijan State News Agency (AZERTAC).

The International Olympic Committee has completed its rights sales for the 2016 summer Olympic Games after agreeing a deal with Cuban state broadcaster Instituto Cubano de Radio y Televisión.

The Fox Sports division of US network Fox has signed a multi-platform agreement with the World Boxing Council sanctioning body for the rights to the new WBC World Cup of Professional Boxing event.

Cuba has broadcast its first full Major League Baseball game on free-to-air television since 1961, according to the Associated Press news agency.

Basketball: Spanish commercial broadcaster La Sexta acquired the rights to this year’s basketball World Championships in a deal with Fiba, the international basketball federation.