Norway

Agency aims to break with tradition in Nordics and sell Premier League rights market-by-market

Football: German public-service broadcasters ARD and ZDF acquired the free-to-air rights for a further nine matches from next year’s Fifa World Cup in South Africa in a sublicensing deal with pay-broadcaster S…

Surprise win for local agency in Nordic rights auction for the Premier League.

The battle between rival Scandinavian platforms Canal Digital and Viasat has driven apart the free-to-air consortium that was aiming to land the rights for Euro 2012 in a pan-regional deal.

Football: The English Premier League agreed deals across most of Asia for the next three-year period, from 2010-11 to 2012-13

American Football: Pay-television broadcaster Telenet acquired the rights in Flanders for the National Football League in a four-year deal with the IMG agency from 2009 to 2012

NRK has been forced to offload its 2010 football World Cup rights to pay-broadcaster Viasat in the face of mounting costs for next year.

The return of Lance Armstrong to this year’s Tour de France looks to have played a key role in driving strong television audiences on both sides of the Atlantic.

Football: Sports broadcaster ESPN acquired the UK rights previously held by Setanta for 46 Premier League matches from the 2009-10 season and 23 matches a season for the three years from 2010-11 to 2012-13,…

American Football: The National Football League extended its television rights deals with US networks Fox and CBS for a further two years, up until the end of the 2012-13 season

The decision by Team to delay Europa League sales in Scandinavia until after the completion of Swedish broadcaster TV4’s merger with the pan-regional Canal Plus premium channels appears to have paid off.

Football: German sports channel DSF acquired the rights for the 2009 Fifa Confederations Cup in June. DSF will show 14 games live including the final and the third-place playoff match

Basketball: Eurosport Deutschland acquired live rights for nine selected playoff matches from Germany’s top league, the Basketball Bundesliga, in a deal with the league and rights-holder Sportdigital.tv.

TV2 said that its acquisition of the last remaining package of domestic Tippeliga football rights has secured the future of its premium sports channel, TV2 Sport, for the next two years.

Football: Pan-African pay-broadcaster Supersport acquired the sub-Saharan pay-television rights for all Fifa events in 2009 and 2010, including the 2010 World Cup in South Africa and the 2009 Confederations…

The IAAF has begun a second round of talks for its European television rights after a cut-price opening offer from its incumbent partner, the EBU.

Swedish commercial broadcaster TV4, renewed its deal for La Liga rights in the Nordic countries and Iceland after making an aggressive pre-emptive bid.

Norwegian football’s top-tier domestic league, the Tippeliga, has turned down extra revenues from pay-television in order to give its internet partners more exclusivity.