South Korea

Motorsport

Motor-racing series the World Endurance Championship has revealed new rights deals with Brazilian broadcaster Rede Bandeirantes (Band) and pay-television broadcaster Star Sports ahead of the start of its…
Multi-sport

South Korean pay-television broadcaster JTBC’s recent acquisition of Olympics Games rights has jolted the country’s sluggish sports media rights market and delivered an unexpectedly strong fee increase for the International Olympic Committee.

South Korean pay-television broadcaster JTBC has acquired rights to the Olympic Games for 2026 to 2032, ending the ‘Korea Pool’'s traditional hold on the property.
Multi-sport

South Korean pay-television broadcaster JTBC may be close to a deal with the International Olympic Committee about broadcast rights, potentially including a momentous 2032 Olympics jointly hosted by North…
Football

South Korea can be added to the list of Asian markets where English Premier League rights have fallen in value in the 2019-20 to 2021-22 cycle, SportBusiness Media has learned.

World Archery has signed a rights agreement with South Korean commercial broadcaster KBS

World Archery has signed a rights agreement with South Korean commercial broadcaster KBS
Football

The Infront agency has already exceeded its guarantee to Fifa for rights to the 2018 and 2022 World Cups across Asia with rights to the 2022 tournament still to sell in all but its most-valuable market, China, TV Sports Markets understands.
Paralympics

Digital content specialist NowThis Sports has signed a two-year partnership with the International Paralympic Committee.

Olympic Games

Media company Discovery Communications has hailed the performance of its first Olympics as a major rights-holder, stating the Pyeongchang 2018 winter Games delivered on its commitment to engage more people, on more screens than ever before across Europe, leaving it in a strong position for the 2020 summer Olympics in Tokyo.

Olympic Games

The International Olympic Committee has revealed that its Olympic Channel will show coverage of the 2018 winter Olympic Games across India and the sub-continent.

Olympic Games

The International Olympic Committee’s Olympic Channel digital platform has agreed a wide-ranging partnership with Snap Inc, the parent company of social media platform Snapchat.

Olympic Games

The Pyeongchang Organising Committee for the 2018 Olympic and Paralympic winter Games (POCOG) has agreed a strategic partnership with Chinese social media platform Weibo.

Wrestling

US wrestling organisation WWE has extended its broadcast rights deal with South Korean agency IB Sports, and secured its first partnership in Mongolia.

Olympics

International sports broadcaster Eurosport has signed an advertising and content partnership with Snap Inc, the parent company of social media platform Snapchat, in a move designed to engage younger audiences in next year’s winter Olympic Games in Pyeongchang, South Korea.

Football

Sportsfix, a new OTT service for Southeast Asia, has acquired rights for the K League Classic, the top tier of football in South Korea.

Golf

US men’s golf organisation the PGA Tour has entered into a digital media partnership with Korean sports media group Eclat.

Baseball

Consumer electronics company Samsung has partnered with North America’s Major League Baseball to provide fans with a virtual reality offering for the remainder of the 2017 season.