Sub-Saharan Africa

Rights-holders need a ‘different mindset' in Africa, report says

The TV Media Sport agency has agreed a four-year deal to distribute rights to the International Association of Athletics Federations’ World Athletics Series events across sub-Saharan Africa.

South African digital entertainment company Discover Digital has made its first sports rights acquisition by agreeing a deal for the SuperGP Champions Trophy national motorcycling series.

The Infront Sports & Media agency and International Olympic Committee have hailed the success of the sub-Saharan broadcast strategy put in place for the 2014 Sochi winter Games, adding the initiative will be repeated for the forthcoming Youth Olympic Games in Nanjing, China.

Pay-television broadcaster SuperSport, which operates in sub-Saharan Africa, has agreed a four-year rights deal with the Council of East and Central Africa Football Associations (Cecafa).

Organisers of South African mountain bike race Absa Cape Epic have announced that the 2014 event will be broadcast live outside the country for the first time.

The Ghana Television Consortium of broadcasters has accused free-to-air broadcaster TV3 of illegally marketing commercial rights surrounding the 2014 Fifa World Cup national team football tournament, according to the Ghanaweb.com website.

South African public-service broadcaster the SABC has acquired rights for the 2014 International Cricket Council World Twenty20 tournament in a sublicensing deal with SuperSport, the pay-television broadcaster that operates in sub-Saharan Africa.

Pay-television sports broadcaster SuperSport, which operates in sub-Saharan Africa, has acquired the rights in South Africa to the national team’s showpiece international football friendly against Brazil, which takes place at FNB Stadium in Johannesburg on Wednesday.

Mike Kiernan, analyst for SportBusiness Intelligence, reviews the most-watched events of 2013 across 10 of the world’s biggest media markets E

South African public-service broadcaster the SABC has acquired rights in the country for the 2014 winter Olympic Games in Sochi and the 2016 summer Olympics in Rio de Janeiro, Brazil.

The Nigeria Football Federation has appointed sports properties management and production company HotSports as its official non-match media partner under a three-year contract that will commence with the national team’s participation in the 2014 Fifa World Cup.

Pay-television sports broadcaster SuperSport has acquired rights for the 2014 and 2016 Olympic Games in South Africa and Sub-Saharan Africa.

The International Olympic Committee (IOC) has awarded the Infront Sports & Media agency media rights in Sub-Saharan Africa for the 2014 and 2016 Olympic Games.

South African public-service broadcaster the SABC has appointed Bessie Tugwana as its acting head of sport.

The Optima Sports Management International agency has announced its acquisition of free-to-air rights in Nigeria to the 2014 World Cup in a deal with Fifa, world football’s governing body.