USA

Football
Media

Technology giant Apple is moving away from convention in the selling of commercials around its Major League Soccer coverage and is asking sponsors to buy season-long package spots rather than individual…
Baseball
Fan Engagement

Major League Baseball's New York Mets have unveiled plans to air a Super Bowl LVII commercial on New York area-network Fox 5 New York on February 12.
Golf
Media

The Ladies Professional Golf Association is looking to develop a presence in the ever-increasing sports documentary space by unveiling the multi-part Drive On: LPGA All Access, which will air on LPGA platforms…
Bull Riding
Media

The Endeavor-owned Professional Bull Riders has joined the ever-increasing sports docuseries wave with the eight-episode The Ride, which will premiere later this year on Amazon Prime Video in more than…
Tennis

Disney’s deal includes exclusive rights to live matches, unlike the previous deal during which the Tennis Channel showed a small number of live games.
Multiple Sports
Media

Comcast NBCUniversal has announced that streaming service Peacock added five million paying subscribers in its fourth quarter of 2022, bringing the total subscriber base to 20 million
Multiple Sports
Finance & Law

Diamond Sports Group, the Sinclair Broadcast Group entity that operates the Bally Sports group of regional sports networks in the United States, is reportedly heading towards a $8.6bn (€7.8
US College Sport
Finance & Law

The University of Alabama's athletics department has extended its multimedia rights deal with Learfield in a 15-year agreement, marking one of the longest deals of its kind in American collegiate athletics
Horse Racing
Media

Rights distribution agency HBA Media has secured three new broadcasters for this year’s edition of US horse racing event the Pegasus World Cup. The $3m (€2.8m)
Multiple Sports
Host Broadcast & Production

Host Broadcast Services, the Infront-owned sports broadcast production company, has formed a North American subsidiary based in the US city of Miami, hiring long-serving DirecTV Latin America executive,…
Pickleball
Media

The Association of Pickleball Professionals (APP) has announced broadcast deals with CBS Sports and ESPN as the league's fourth season gets underway
Basketball
Media

The National Basketball Association has signed a virtual reality-focused multiyear deal extension with global tech giant Meta
US College Sport
Finance & Law

The Pac-12 Conference has fired two senior executives after an independent investigation found that they failed to disclose overpayments by a distribution partner dating back to 2016
Golf
Media

LIV Golf has officially announced a multiyear United States rights deal with the entertainment-focused CW Network, ending the Saudi-backed breakaway tour's lengthy search for a broadcaster in a key international…
Golf
Media

LIV Golf's search for a broadcaster in the US market appears to have finally come to an end, with the Saudi-backed breakaway tour said to be on the brink of securing an agreement with the largely entertainment-focused…
Football
Media

The United States Soccer Federation has secured a multiyear, Spanish-language rights deal with the Comcast-owned Telemundo Deportes which will reportedly run through the 2026 Fifa World Cup in North America
Ice Hockey
Media

The National Hockey League and leading United States-based satellite and digital radio network SiriusXM have unveiled a long-term extension of their broadcasting agreement through the 2028-29 season
Multiple Sports
Industry Moves

US digital media company Greenfly has become the latest organisation to enlist the services of sports broadcasting and technology veteran Peter Hutton