Dentsu

Conmebol’s appointment of Dentsu Sports as the Copa América 2019 tournament’s exclusive commercial sales agent is a product of existing relationships and a desperate need for a quick fix.

The collapse of the Chinese-owned MP & Silva agency has allowed Dentsu to replace it as Conmebol’s exclusive global commercial rights advisor for the 2019 Copa América.

The 2019 Rugby World Cup will be shown in host nation Japan by broadcasters J Sports, NHK and Nippon TV. The deals – announced today – were struck by the Dentsu agency. In N

Media company Vietnam Multimedia Corporation has struck a late deal for rights in the country to the ongoing Asian Games

The Infront agency has already exceeded its guarantee to Fifa for rights to the 2018 and 2022 World Cups across Asia with rights to the 2022 tournament still to sell in all but its most-valuable market, China, TV Sports Markets understands.

The 2018 Olympic Games was shown live in Singapore after a late deal with pay-television broadcaster Eleven Sports, which showed some coverage free-to-air.

UK commercial broadcaster ITV has bought rights to the 2019 and 2023 Rugby World Cups, while deals have also been struck in Japan and sub-Saharan Africa, TV Sports Markets understands.

Another public-service broadcasting union lost its grip on Olympic Games rights following deals signed by the International Olympic Committee late last month.

The International Olympic Committee has extended its Asian broadcast rights partnership with the Dentsu agency to take in the four editions of the Olympic Games from 2018 to 2024.

Qualifier matches for the 2019 Asian Cup begin on June 11 with about a dozen Asian football federations yet to sell second- and third-party media rights to their home matches to an agency.

The Dentsu agency has agreed a five-year extension to its exclusive global media and marketing rights contract for all tournaments hosted by the East Asian Football Federation.

MP & Silva has paid a significant increase for the rights in Japan to Euro 2016 in a deal finalised last month. The agency now faces a challenge to turn a profit on the deal.

World Rugby, the sport’s governing body, exceeded expectations in a deal agreed earlier this month with pay-television operator Sky New Zealand for the rights to the 2015 Rugby World Cup.

The Dentsu Sports Asia subsidiary of the Dentsu advertising agency has secured a deal to produce and distribute coverage of the Singapore Marathon.

The determination of outgoing International Association of Athletics Federations president Lamine Diack to leave a healthy legacy for whoever succeeds him in 2015 was the driving force behind the IAAF’s early extension of its global marketing and media-rights deal with Japanese advertising agency Dentsu.

Interview with Nick Davies, deputy general secretary of the International Association of Athletics Federations, on the IAAF’s decision to sign a new 10-year deal with Japanese marketing agency Dentsu between 2020 and 2029.