Infront

Features

The Infront Sports & Media agency has been working with advertising giant WPP to source sponsors for its free-to-air 2016 Olympics Games feed in sub-Saharan Africa, TV Sports Markets understands.

Union Cycliste Internationale president Brian Cookson said it sold its rights to the European Broadcasting Union as the EBU was “the best player in the market to place our events on free-to-air broadcasters across Europe”.

The investigation by Italy’s antitrust authority into the sale of Serie A rights, which led to €66m ($75m) in fines being handed down this month, centred on negotiations in a four-day period in June 2014 after bids had been made.

Germany’s football federation is set to earn about 35 per cent more from domestic media rights to its knockout cup competition, with deals to be announced in the coming weeks.

Infront Sports & Media’s Italian football business activities are facing a three-pronged attack which could have major long-term repercussions for the agency’s revenues and undermine its behind-the-scenes influence in the country.

Italy’s antitrust authority has notified Lega Serie A, Infront Sports & Media, Mediaset and Sky Italia that their behaviour during the auction process for Serie A media rights constituted a breach of European competition law.

The Chinese government has intervened in the sale of media rights to the 2018 and 2022 Fifa World Cups in the country, ensuring a deal will eventually be struck with state broadcaster CCTV.

Norwegian public-service broadcaster NRK renewed two vital skiing rights deals last month, agreeing to pay decent increases for both.

The Infront Sports & Media agency retained its position as the dominant supplier of skiing rights last month, agreeing international rights renewals with seven national federations.

Another public-service broadcasting union lost its grip on Olympic Games rights following deals signed by the International Olympic Committee late last month.

Multi-territory broadcaster Modern Times Group renewed National Hockey League rights across the Nordics late last month, but missed out on the sport’s World Championship rights in Sweden.

Sportfive is taking a colossal risk in signing a 12-year, $1bn (€888m) renewal with the Confédération Africaine de Football, according to local experts.

Qualifier matches for the 2019 Asian Cup begin on June 11 with about a dozen Asian football federations yet to sell second- and third-party media rights to their home matches to an agency.

Interview with Ian Mathie, managing director of Infront Pan-Asia, on the agency’s recent deals with Asian football federations and its regional strategy.

The Confédération Africaine de Football could be set for a huge increase in the value of its global media and marketing rights, as negotiations with incumbent rights-holder Sportfive and rival agency Infront Sports & Media near a conclusion.