Strong competition in Ireland has helped Uefa seal a big increase for its club competition rights, as commercial broadcaster TV3 fell just short in its attempt to acquire all the rights on offer.
The Irish Rugby Football Union roughly doubled the value of domestic rights to Ireland autumn internationals in a deal with public-service broadcaster RTÉ, and is still to sell rights in the UK.
Uefa secured increases for various national-team media rights in recent deals covering France, Ireland and Romania.
Irish pay-television broadcaster Setanta is thought to be paying less in its deal, agreed last week, for the Uefa Champions League than it does in the current cycle. Overall, however, Uefa has finished with an increase on the current cycle in Ireland thanks to increases in the value of the free-to-air rights.