Uefa has increased the value of Europa League media rights in Scandinavia by about 45 per cent in deals with TV2 in Norway and Discovery Communications in Denmark and Sweden.
The value of Uefa Europa League media rights will grow by about 24 per cent in Germany and 20 per cent in Austria when new deals kick in from 2018-19.
Uefa has almost trebled the value of its Champions League and Europa League media rights in the Middle East and North Africa, following a renewal with Qatar-based beIN Media Group.
Uefa last month recorded huge fee increases for its Champions League and Europa League media rights in Finland and Switzerland.
Strong competition was the primary reason for the value of Champions League and Europa League rights in Spain increasing by about 77 per cent late last month.
Uefa has earned an increase of about 40 per cent in the value of its Europa League rights in Israel following a renewal with Charlton.
Uefa turned down a strong bid from incumbent free-to-air Champions League rights-holder ZDF for its next cycle in Germany, instead accepting an offer from pay-television broadcaster Sky Deutschland for exclusive rights.
UK telco BT told TV Sports Markets this week it is “well-placed” to monetise its huge investment in rights to Uefa’s Champions League and Europa League.
Uefa is the latest rights-holder to feel the pinch from the new-look Russian sports rights market, as the income from its club competitions in the territory has plummeted well below previous cycles.
Strong pay-television competition in four of Europe’s big five markets helped Uefa significantly increase the media rights value of its club competitions in the 2015-16 to 2017-18 cycle.
The beIN Media Group has agreed a deal for Champions League and Europa League rights in Australia, TV Sports Markets understands.
Eurosport’s acquisition of Champions League rights in Singapore is a message to rights-holders and platforms about the broadcaster’s growing ambitions, according to chief executive Peter Hutton.
Uefa last month secured a strong increase in the value of its Champions League rights in Portugal, while the value of its Europa League rights stayed steady.
Modern Times Group this month capitalised on a U-turn by MTV3 to pick up the pay-television rights to the Uefa Champions League in Finland.