Twitter

Social media platform Twitter will stream live coverage of the ELeague esports competition today (Friday) and tomorrow.

Australian commercial broadcaster Seven has agreed a content partnership with social media platform Twitter ahead of its return as a rights partner of the Olympic Games.

Social media platform Twitter has secured live streaming rights to Major League Baseball and National Hockey League games under a deal with MLB Advanced Media, the interactive media and internet arm of the North American baseball league.

Social media platform Twitter has signed its latest content partnership through an expanded deal with North American basketball league the NBA.

Social media company Twitter is seeking up to $8m (€7.2m) for advertising packages as part of its live streaming of games from the upcoming season of American football league the NFL, according to the Digiday.com website.

Twitter’s “great global reach” helped the social media giant to become the NFL’s international streaming partner, the American football league told TV Sports Markets.

UK pay-television broadcaster Sky and US cross-platform media network Whistle Sports have launched a new social media channel dedicated to creating original football content.

The International Basketball Federation (Fiba) has expanded its partnership with social networking platform Twitter to incorporate a new initiative utilising its live video broadcasting app, Periscope.

American football league the NFL has signed a new multi-year partnership with social networking service Twitter which will deliver daily uniquely packaged official NFL video and other types of content to fans on a year-round basis.

Periscope, the live streaming application of social media website Twitter, has been taken on by sailing’s Volvo Ocean Race, which is providing live streaming via the service during the ongoing 2014-15 event.

Kayvon Beykpour, the co-founder of Periscope, has defended Twitter’s new live video streaming application against criticism that it was used to infringe copyright of coverage of Saturday night’s world welterweight boxing clash between Floyd Mayweather Jr. and Manny Pacquiao.

UK pay-television broadcaster BSkyB has agreed a deal with Twitter to make some of its sports content and other material available through the social networking website’s Amplify platform, according to marketing news website the Drum.

Spanish top-tier Liga football club Barcelona has launched a new channel on video-sharing website Vine.

Pay-television broadcaster Star India has partnered with telecommunications company Vodafone India to become the country’s first broadcaster and brand advertiser to participate in the Amplify platform of social networking website Twitter.