Fan Engagement

Rugby Union
Fan Engagement

World Rugby has moved to plug gaps in the sport's global reach through the launch of free streaming platform RugbyPass TV in time for next month's Rugby World Cup
Football
Fan Engagement

LaLiga is stepping up its efforts in the United States as it enters its third season with broadcaster ESPN by adding more content and events in English and Spanish. ESPN entered into a $1.4bn (€1.3
Football
Fan Engagement

Bundesliga International has announced Minute Media as the German football league's official content partner in North America
Football
Fan Engagement

Fifa has agreed its first official collaboration with social media platform TikTok through a deal focused on the upcoming 2023 Women’s World Cup in Australia and New Zealand.
Snooker
Fan Engagement

Digital marketing agency Red Lantern has been appointed by the World Snooker Tour (WST) to develop its presence in key Asian markets
Multi-sport
Fan Engagement

Carving out digital clips to be used in-competition by athletes and sports bodies looks set to become the norm in media rights negotiations for events below the top tier, according to Glen Killane, executive…
Baseball
Fan Engagement

YES Network, the New York regional sports network, has launched a live stats feature to its app that runs in unison with New York Yankees Major League Baseball broadcasts
Mixed Martial Arts
Fan Engagement

The Ultimate Fighting Championship has extended its exclusive media rights deal in Indonesia with streaming platform Mola as part of a new “multi-year” agreement.
Basketball
Fan Engagement

AI-powered video content company WSC Sports is escalating its growth in France after striking a three-year deal with streaming platform Skweek, owned by logistics, shipping and commodities trading company…
Football
Fan Engagement

The Asian Football Confederation (AFC) has announced the launch of its first official mobile app
Wrestling
Fan Engagement

World Wrestling Entertainment (WWE) is returning to streaming platform Twitch in a multi-year partnership that will also see the rebooting of the official WWE channel
Esports
Fan Engagement

Esports entertainment company Blast has teamed up with short-form social media video platform TikTok to stream live coverage from this week’s Counter-Strike: Global Offensive Major in Paris.
Football
Fan Engagement

Sky Deutschland has announced an initiative with gaming platform Kickbase that will see the pay-TV broadcaster offer live German Bundesliga coverage aimed at fantasy football players
Multi-sport
Fan Engagement

Social media platform Twitter has announced the extension and expansion of its Olympic Games content deal with US rights-holder NBCUniversal (NBCU)
Football
Fan Engagement

German Bundesliga club Bayern Munich has announced a pre-season tour of Japan as the league looks to continue its brand-building efforts in the market in partnership with local media rights-holder Sky…
American Football
Fan Engagement

The National Football League (NFL) has hired agency Horizon Media to lead its global media strategy, planning, activation and measurement
Mixed Martial Arts
Fan Engagement

The Ultimate Fighting Championship (UFC) has announced a multi-year deal with tech company Cosm, who will produce and present live UFC Pay-Per-View (PPV) events using immersive 8K technology
Multiple Sports
Fan Engagement

The European Taekwondo Union (ETU) and the International Canoe Federation (ICF) have become the latest federations to launch channels on Recast as the UK-based streaming platform continues to entice rights-holders…