Fan Engagement

Multiple Sports
USA

Boston-based data company Sports Innovation Lab and Ally Financial have launched the Women's Sports Club in an effort to create equitable media spend on women's sports properties
Equestrian
Global

Global Champions, the rights-holder to equestrian sport’s Longines Global Champions Tour (LGCT) and Global Champions League (GCL), has turned to the WePlay digital marketing agency in a bid to significantly b…
Multiple Sports
USA

Regional sports network Madison Square Garden (MSG) Networks has announced it will launch streaming service MSG+ this summer
Basketball
USA

The National Basketball Association (NBA) has unveiled new personalised options that would be part of the future live game streaming experience, including the eye-catching feature for fans to scan their…
Football
USA

Mobile carrier T-Mobile is providing Major League Soccer's MLS Season Pass on Apple TV free to its customers and Metro by T-Mobile customers under a company promotion
Ice Hockey
USA

The National Hockey League, domestic rights-holder ESPN and Disney Channel have created a first-ever live, animated NHL game telecast that will feature the Washington Capitals and New York Rangers on March…
Tennis
Global

ATP Media, the global broadcast production and distribution arm of men’s tennis’ ATP Tour, has agreed a deal with automated highlights company WSC Sports to support its scalable content creation and dig…
Baseball
USA

Major League Baseball's New York Mets have unveiled plans to air a Super Bowl LVII commercial on New York area-network Fox 5 New York on February 12.
Multiple Sports
Global

The International Cricket Council (ICC) has retained its stranglehold on BCW Sports’ International Sports Federation Social Media Ranking, with Volleyball World being the year’s big climber.
Golf
Global

The IMG agency has struck a long-term renewal agreement with the R&A across various commercial rights and services, including a heightened focus on digital content through Seven League
Football
Germany

German Bundesliga domestic rights-holder, pay-television broadcaster Sky, will continue efforts to reach out to a younger audience with a special broadcast of this weekend’s match between 1.
Football
Spain

LaLiga, organising body of the top two divisions of Spanish club football, has agreed a wide-ranging global content deal with media platform, OneFootball
Football
United Kingdom

English Premier League side Manchester City has agreed a regional sponsorship deal with Indian digital services brand Jio Platforms that will see the company become the club’s Official Mobile Communications N…
Skiing
Global

The International Ski and Snowboard Federation (FIS) has added to its team at its new in-house commercial division with the appointment of Fifa’s Benjamin Stoll as director of digital and innovation.
Football
Canada

Canada Soccer and the Canadian Premier League have teamed up with short-form social media video platform TikTok to provide fans with innovative content as part of plans to further raise the profile of…
Football
USA

Social media platform easily surpasses results from 2018 tournament, 2020 Olympics
Taekwondo
Global

World Taekwondo introduced new gamification effects during its Goseong 2022 Octagon Diamond Games as part of plans to enhance the experience for viewers watching on television
Multiple Sports
Global

Digital agency Seven League has released its fifth annual Digital Trends in Sport report in which it claims the technology sector is undergoing its "greatest moment of transition seen for a generation"