Fan Engagement

Bull Riding
Fan Engagement

Professional Bull Riders (PBR) has announced that fans outside of the United States can watch more than 160 events on non-subscription live and on-demand platform Recast
Multiple Sports
Fan Engagement

UK pay-television broadcaster Sky has renewed its content deal with Snap, parent company of social media platform Snapchat
Football
Fan Engagement

LaLiga, the organising body of the top two divisions of Spanish club football, has strengthened its association with Twitch by inviting popular streamers on the platform to provide commentary of matches…
Running
Fan Engagement

For the first time, the New York City Marathon will be livestreaming the entirety of the professional men’s and women’s wheelchair and open division races on the official 2022 TCS New York City Marathon App…
Basketball
Fan Engagement

The National Basketball Association announced that all Boulogne-Levallois Metropolitans 92 games, which feature French star and top 2023 NBA Draft prospect Victor Wembanyama will be streamed for free on…
NFL
Fan Engagement

Gillette, the Procter & Gamble-owned razor and personal care products company, will showcase its innovation hub GilletteLabs during ESPN's Monday Night Football broadcast at Gillette Stadium on October…
Multiple Sports
Fan Engagement

Seven League, the digital agency acquired by Endeavor last year, has recruited Sunil Singhvi to the role of vice-president, digital
Baseball
Fan Engagement

Social media platform to aid in fan engagement around playoff contests
Basketball
Fan Engagement

Commissioner details how accelerating pace of technological revolution will lead to seismic shifts in how sports are presented to fans
Multiple Sports
Fan Engagement

DAZN Group’s takeover interest in Eleven Group was driven not only by the latter’s football rights portfolio and strong presence in markets such as Belgium and Portugal, but also the ability of Eleven-owned dig…
Football
Fan Engagement

Weibo has agreed a deal to become an official social media platform of the Chinese Super League
Basketball
Fan Engagement

Luka Dončić, star player of the National Basketball Association's Dallas Mavericks, has unveiled a virtual artificial intelligence-powered version of himself called Luk.A
Ice Hockey
Fan Engagement

Israel-based automated highlights company WSC Sports has reached an agreement with the HockeyAllsvenskan, Sweden’s second-tier ice hockey league.
Football
Fan Engagement

German Bundesliga club Borussia Dortmund (BVB) is to send a team of former players on a three-day tour of Vietnam as part of a promotional trip organised by the league’s media rights-holder in the country, N…
Football
Fan Engagement

Lega Serie A has launched dedicated Japanese and Portuguese Twitter accounts as part of plans to improve its engagement with fans
NFL
Fan Engagement

The National Football League has partnered with Canadian gaming entertainment company Enthusiast Gaming Holdings to create NFL Tuesday Night Gaming, which will bring together NFL players and gaming content …
Football
Fan Engagement

Uefa, football’s European governing body, has announced that over 365 million people watched this summer’s Women’s Euro 2022 tournament, setting a record for the national team competition. T
Football
Fan Engagement

Social media platform Twitter has agreed a content deal in the Middle East and North Africa for the 2022 Fifa World Cup with the national team football tournament’s rights-holder in the region, pay-television b…