Fan Engagement
B.League seeks international audiences with English-language website
The B.League, operating body of the top two divisions of club basketball in Japan, has furthered its outreach efforts to international fans by launching an English-language website
Viacom18 teams up with Snap on World Cup content
Indian media group Viacom18 has moved to further exploit its rights to the 2022 Fifa World Cup by agreeing a content deal with Snap Inc, the parent company of social media platform Snapchat
ISU agrees deal with Recast to stream junior events
The International Skating Union (ISU) has agreed a deal to screen its junior events on the live and on-demand video streaming platform Recast
Live blog, highlights and ‘Stadium Experience’ on Fifa+ during World Cup
Football’s global governing body has detailed World Cup coverage and fan experience plans for its Fifa+ streaming service ahead of the tournament’s kick-off in Qatar on Sunday.
Inaugural NFL Germany game proves huge success locally
The National Football League's inaugural regular-season game in Germany last weekend proved a huge success locally across a series of key metrics
Concacaf signs on as OneFootball’s first confederation content partner
Global media platform OneFootball has signed a content sharing deal with Concacaf, marking its first such agreement with a continental governing body
TelevisaUnivision boasts major viewership in US
TelevisaUnivision has announced its dominant share of American soccer viewership on United States television, helping to further some of the goals laid out in the companies' large-scale merger last year
Spanish and Belgian federations agree content deals with Xiaohongshu
The football federations of Belgium and Spain have agreed content partnerships with Chinese social media platform Xiaohongshu ahead of their appearances at the Fifa World Cup
MLS Cup records largest total domestic audience since 1997
Major League Soccer's championship game generated its largest domestic television audience since 1997 as Los Angeles FC dramatically defeated Philadelphia Union on penalty kicks at Banc of California Stadium…
Baltimore Ravens partner with SeatGeek
The National Football League's Baltimore Ravens announced a multiyear deal with ticketing platform SeatGeek, beginning with the 2023 NFL season
Twitter descends into chaos amid layoffs, hotly debated Blue plan
In the days immediately following Musk's takeover, he cuts roughly half of the staff, and revamps standards for verified accounts
Recast to stream PBR action outside US
Professional Bull Riders (PBR) has announced that fans outside of the United States can watch more than 160 events on non-subscription live and on-demand platform Recast
Snap adds WSL content to extended Sky deal
UK pay-television broadcaster Sky has renewed its content deal with Snap, parent company of social media platform Snapchat
Twitch streamers to commentate on LaLiga matches live from stadiums
LaLiga, the organising body of the top two divisions of Spanish club football, has strengthened its association with Twitch by inviting popular streamers on the platform to provide commentary of matches…
NYC Marathon to livestream pro races
For the first time, the New York City Marathon will be livestreaming the entirety of the professional men’s and women’s wheelchair and open division races on the official 2022 TCS New York City Marathon App…
NBA to stream Wembanyama French games on its app
The National Basketball Association announced that all Boulogne-Levallois Metropolitans 92 games, which feature French star and top 2023 NBA Draft prospect Victor Wembanyama will be streamed for free on…
Gillette to air mixed-reality commercial on ‘MNF’
Gillette, the Procter & Gamble-owned razor and personal care products company, will showcase its innovation hub GilletteLabs during ESPN's Monday Night Football broadcast at Gillette Stadium on October…
Seven League recruits Singhvi as VP, digital
Seven League, the digital agency acquired by Endeavor last year, has recruited Sunil Singhvi to the role of vice-president, digital