Asia

Dentsu's deal with the Hong Kong government for rights to Paris 2024 has helped the agency keep its sales total ticking as the final deals of the 2018-24 Olympic cycle are completed.

New Zealand Cricket struck a new long-term deal with Sony Pictures Networks which is a slight increase on the current fee, but which will rise strongly if a second India series takes place over the term.

Broadcast rights to the Premier League and the FA Cup are being sold together in Japan and South Korea, some of the first international territories in which the rights have been bundled, SportBusiness…

Eclat Media Group outbid its rivals in South Korea to ensure it will hold Uefa club competition rights for a fifth consecutive cycle.

Fifa has launched a tender process in Indonesia for media rights to the next two men’s and women’s World Cups, with the country optimistic about its qualification for the 2026 edition after defeating Vie…

Eclat Media Group will enter its fifth consecutive Uefa club competitions rights cycle after renewing its exclusive broadcast rights in South Korea following a recently issued tender process

PTV and sports newcomer Hum Network secured International Cricket Council rights in Pakistan over the next two years, agreeing to pay an increase on previous deals for the rights.

MTV Channel (Private) Limited has acquired rights in Sri Lanka to International Cricket Council (ICC) competitions until the end of 2025, leaving New Zealand as the only main market where a deal is yet to be announced for the current cycle.

The Pakistan Cricket Board will receive a healthy rights fee for domestic rights to the upcoming New Zealand series in a deal with ARY, though is struggling to strike long-term agreements internationally.

Hong Kong’s government has gone back on a promise to steer clear of the country's media rights market, stepping in to acquire exclusive rights to the 2024 Olympic Games in Paris.

Setanta Sports will pay an increase for its renewal of exclusive rights to the Bundesliga across Eurasia, though as part of the deal it has acquired short-term rights in the Baltics.

Thailand has never qualified for the men’s World Cup and the NBTC reportedly now sees the tournament as being fair game for pay-television broadcasters.

The five-season deal unveiled in February between the Chinese Super League and telco China Mobile has almost doubled the media-rights income of the league.

Broadcast deals in Australia, Japan and South Korea have been secured for golf’s TGL as the high-profile indoor league prepares to make its long-awaited debut at the start of 2025.

Abema, the Japanese streaming platform, has struck a sports content partnership with Wowow, the pay-television broadcaster in the country.

Sony Pictures Networks has secured New Zealand Cricket rights in India from May 2024 to April 2031 in a move which will see Amazon depart from its experiment showing cricket in the country after 2026

PTV, the state broadcaster in Pakistan, and media group Tower Sports have acquired non-exclusive rights in the country to leading tournaments of the International Cricket Council over the next two years

Women's tennis' WTA Tour is back on screens in China for the first time in two years after streaming service Youku acquired the rights in a three-year deal.