Balkans
Fiba seals nine-market United Media deal in Southern Europe
The International Basketball Federation (Fiba) has signed a long-term rights deal with pan-regional broadcasting group United Media across nine markets in Southern Europe
Uefa and domestic league benefit as Telekom Srbija, United Media rivalry moves into Slovenia
The rivalry between United Media and Telekom Srbija is having dramatic effects on the sports broadcasting landscape in the Balkans and beyond.
Coppa Italia, Supercoppa broadcast rights awarded in Balkans and Americas
Lega Serie A has accepted offers for broadcast rights to the Coppa Italia and Supercoppa Italiana in the Balkan region and also the Americas, excluding the US, from 2021-22 to 2023-24
Content Arena facilitates Lega Basket deals in Balkans, Greece, Cyprus and Bulgaria
Lega Basket Serie A, the organising body for the top division of Italian basketball, has further extended its broadcast reach through various rights deals in European markets
Extreme E tops up Croatian distribution with SPTV
Sport TV Croatia (SPTV), the free-to-air sports channel launched by the Croatian Olympic Committee (HOO) a decade ago, has become the latest broadcast to acquire rights to Extreme E, the electric off-road…
Telekom Srbija expands Discovery carriage deal
Telekom Srbija, the state-owned Serbian telecoms operator, has expanded an agreement with Discovery to offer customers access to a number of the media group’s channels, including Eurosport.
Bundesliga more than doubles Polish value, continues strong European sales
The value of Bundesliga rights in Poland has more than doubled for the 2021-25 cycle in the league’s deal with new entrant Nordic Entertainment Group, adding to a generally strong start to sales in Europe.
Arena Sport picks up Ekstraklasa in Balkans as Planet Sport retains Croatia rights
The Ekstraklasa, the top tier of club football in Poland, has signed a new rights deal in the Balkan region with pay-television broadcaster Arena Sport
Arena Sport channels remain on Bosnian telco HT Eronet
Bosnian telecoms operator HT Eronet has extended its carriage agreement with Arena Sport, the pay-television broadcaster in the Balkan region
United Media agrees sprawling four-season Bundesliga deal in multiple markets
Pan-regional broadcasting group United Media has sealed a wide-ranging broadcast rights agreement with Bundesliga International, the worldwide commercial rights sales arm of the German league
United Media acquires AFC rights in Southeast Europe
The Asian Football Confederation has agreed a deal with United Media, owner of the Sportklub channels, to broadcast AFC competitions in Southeast Europe
Arena Sport is latest broadcaster to pick up Extreme E rights
Electric off-road motorsport series Extreme E has agreed a rights deal with pay-television broadcaster Arena Sport covering Bosnia, Croatia, Kosovo, North Macedonia, Montenegro, Serbia and Slovenia
A1 Bulgaria takes over domestic basketball rights
Pay-television broadcaster A1 Bulgaria has acquired domestic rights to the Bulgarian National Basketball League (NBL) for the next three seasons
Uefa boosts Champions League income, exposure in Albania
European football’s governing body Uefa has increased the value of its top-tier Champions League rights in Albania in the 2021-24 cycle by almost a third while also securing free-to-air coverage.
FREE | Balkans market report, 2020
In the latest interactive monthly data report, SportBusiness Media analyses the media-rights landscape in the Balkans region, consisting of Bosnia and Herzegovina, Croatia, Montenegro, North Macedonia, …
Balkans market report, 2020
In the latest interactive monthly data report, SportBusiness Media analyses the media-rights landscape in the Balkans region, consisting of Bosnia and Herzegovina, Croatia, Montenegro, North Macedonia, …
Croatian FA opts for 10-year streaming deal with Endorphin Magine
The Croatian Football Association (HNS) has finalised a 10-year broadcast rights and production deal with the UK-based company Endorphin Magine Ltd, a newly-created entity with links to Swedish OTT solutions…
Dentsu agrees raft of J.League international deals ahead of season resumption
Dentsu, the Japanese advertising agency heavily involved in sports marketing, has concluded a number of broadcast deals for the J.League ahead of the Japanese top flight’s resumption on July 4.