Canada
MLS opens window to new partnership
Major League Soccer has announced a multi-year partnership with Microsoft to promote its Windows 8 platform.
YouTube expands lacrosse offering
Major League Lacrosse, the sport’s top league in North America, has struck a deal with YouTube to make games available on a live basis via the video-sharing website.
Perform secures ECB rights in North America
The England and Wales Cricket Board has agreed a rights deal in North America and the Caribbean with digital sports media company Perform
TSN extends rights deal for showpiece curling events
Pay-television sports broadcaster TSN has extended its exclusive rights deal in Canada for the World Curling Championships
Perform establishes North American joint venture with Sporting News publisher
Digital sports media company Perform has established a joint venture with American City Business Journals (ACBJ), the publisher of the Sporting News service, to target the US and Canadian markets
TSN extends Canadian Football League deal
Canadian pay-television sports broadcaster TSN has agreed an extension to its domestic rights deal with the Canadian Football League, the country’s top division of gridiron.
Rai pays less for Giro rights but RCS still ahead
Rai pays less for Giro rights and more for production, but the real money will be made abroad
Rugby Canada links up with SendtoNews
Rugby Canada, rugby union’s governing body in Canada, has agreed a video rights distribution deal with digital sports video news agency SendtoNews.
Sportsnet on the grid for IndyCar coverage
Canadian pay-television broadcaster Rogers Sportsnet has acquired domestic rights to the IndyCar motor-racing series
Willow TV takes control of Neo Broadcast America
Neo Broadcast America, a subsidiary of the Nimbus Communications agency’s Neo Sports Broadcast division, has been sold to North American cricket pay-television broadcaster Willow TV.
Sportsnet extends Canucks coverage
Canadian pay-television broadcaster Rogers Sportsnet has acquired regional rights for games featuring the Vancouver Canucks NHL ice hockey team
Shaw Communications tees up US PGA Tour rights
Canadian telecommunications company Shaw Communications has agreed a five-year broadcast rights deal with golf’s US PGA Tour which will run through 2018.
Watching Brief (Vol.49) Special Focus: American Football – Super Bowl
Ben Speight, head of SportBusiness Intelligence, analyses how TV audiences for this year’s NFL Super Bowl are down on both sides of the Atlantic
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Super Bowl pulls in top audiences in US, Canada
US network CBS’s live coverage of the NFL’s American football Super Bowl game on Sunday attracted an average of 108.4 million viewers in the country, according to audience measurement company Nielsen.
TSN set to retain Canadian Football League rights
Canadian pay-television sports broadcaster TSN is set to extend a domestic rights deal for the Canadian Football League, the country’s top gridiron division, according to the Globe and Mail newspaper.
Ustream extends deal for Six Nations and Gaelic sports
North American sports broadcaster Premium Sports has extended a deal with Ustream to allow the video-sharing platform to show live coverage of the Six Nations international rugby union championship and…
Canada not a big draw in Canada
Lack of stars caps Concacaf earnings in Canada
NESN to produce AHL All-Star event
US regional cable-television broadcaster NESN will produce coverage of the 2013 American Hockey League All-Star ice hockey event later this month