China
China’s Huya to stream League of Legends tournaments
Chinese live-streaming platform Huya has acquired rights for the League of Legends esports organisation’s North American Championship Series and European Championship.
EXCLUSIVE: ITTF to appoint long-term Chinese commercial partner after nine-month search
The International Table Tennis Federation is close to announcing a Chinese investor as its long-term partner as part of a wider commercial overhaul, SportBusiness understands.
Fifa will need more than eager investors to make new club competition work
Sports marketing companies and private equity houses bidding to become the vehicle for the delivery of Fifa’s new China-hosted club competition in 2021 will face the same challenge: the competition is only likely to be successful if a Chinese company is involved.
Sina and Mediapro land 3×3 basketball TV deals with 10 broadcasters
The Sina Sports division of Chinese internet operator Sina has, together with the Mediapro agency, reached agreements with broadcasters in multiple territories for the 2019 Sina Elite League (SEL), the…
Bilibili aims to fulfil esports potential in China with League of Legends deal
Mobile gaming and streaming company Bilibili is hoping its deal for rights to the next three League of Legends World Championships will demonstrate the strategic power of top-tier esports content in China.
Chinese Super League audience on PP Sports up 12 per cent
Average viewership of Chinese Super League matches for domestic rights-holder PP Sports was up 12.1 per cent in the 2019 season, according to a report from the OTT platform
Manchester United eyes Chinese growth with wide-ranging Alibaba deal
English Premier League football club Manchester United has today (Friday) struck an agreement with Alibaba Group, through which a range of content will be distributed across the Chinese e-commerce company’s p…
Bilibili seals three-year China broadcast deal for League of Legends World Championship
Chinese video sharing and online-gaming website Bilibili has sealed a three-year deal for exclusive broadcast rights to Riot Games' annual League of Legends World Championship, its winning bid of ¥800m …
Infront China appoints new managing director
Anne Zhao, the managing director of the Chinese arm of the Infront agency, has resigned and is to be replaced by current deputy managing director Dana Song
Tencent NBA stream ‘halted over Taiwan flag appearance’
A stream of an NBA game between Miami Heat and the LA Lakers by Chinese platform Tencent Sports was interrupted on Saturday because a man seated in the front row of the crowd was wearing a shirt with the…
Houston Rockets games dropped from Tencent schedule
Chinese conglomerate Tencent will not show Houston Rockets games for the foreseeable future amid the ongoing fallout caused by a tweet posted by the basketball team’s general manager Daryl Morey earlier t…
iQiyi Sports acquires Euro 2020 rights, announces Asian World Cup qualifiers streams
Chinese video streaming platform iQiyi, which is backed by search company Baidu and is a partner of agency Super Sports Media, has obtained rights to the 2020 Uefa European Championship
Tencent resumes NBA game broadcasts
Chinese conglomerate Tencent has today (Monday) resumed broadcasting games from North American basketball league the NBA following the furore caused by comments last week from Houston Rockets general manager…
Silver defends NBA response to tweet furore, CCTV pulls exhibition games
NBA commissioner Adam Silver has responded to the recent furore over Houston Rockets general manager Daryl Morey's tweets on the Hong Kong democracy protests, saying the league would back the right to…
Suning Sports lays off staff, restarts Alibaba talks – report
Suning Sports, owner of the Chinese streaming platform PP Sports, is laying off nearly 30 per cent of its staff in a cost-cutting drive and may have restarted joint-venture talks with Alibaba, according…
Fiba YouTube channel delivers World Cup highlights
The International Basketball Federation (Fiba) has detailed a cooperation partnership with technology company Google which is designed to deliver a premium experience to fans who cannot be at the ongoing…
WCF launches Sina Weibo channel, new website
The World Curling Federation has sought to further connect with the sport’s Chinese audience by launching its first social media channel on Sina Weibo, while it has stepped up a digital overhaul by relaunching i…
Ewell Zhao, General Manager, Tencent Sports
Ewell Zhao talks about Tencent’s rights renewal with the NBA, its method for valuing sports media rights and the future of the Chinese sports video streaming industry.