North America
Women’s Sports Network aims to shine spotlight on female athletes
In an effort to shine a greater spotlight on female athletes and their achievements, Los Angeles, California-based venture studio FAST Studios has unveiled plans to debut Women’s Sports Network, a 24-hour st…
F1 leveraging Drive To Survive phenomenon across key renewals from 2023
Key media rights deals expire this year in the US, F1’s most important emerging market, as well as mature and lucrative markets such as Italy, Brazil, Asia-Pacific, South America and Sub-Saharan Africa.
NFL extends robust audience growth in conference title games
Viewership patterns continue after gains in regular season, earlier playoff rounds
LPGA Tour unveils behind-the-scenes documentary
The Ladies Professional Golf Association has unveiled a behind-the-scenes mini-documentary series, which is centered on the 2021 CME Group Tour Championship
Univision, Televisa to debut global streaming service after completing $4.8bn merger deal
Grupo Televisa and Univision Holdings Inc, two of the biggest Spanish-language content producers and sports rightsholders in the Americas, have completed their blockbuster $4.8bn (€4.27bn) merger deal to create a new company known as TelevisaUnivision.
Comcast dramatically heightening investment in Peacock
Content spend for NBCUniversal streaming outlet to double in 2022
ESPN, Vivid Seats complete contract renewal
Ticket marketplace to remain integrated in ESPN digital properties
NFL nets best-ever domestic viewership for Divisional playoffs
Dramatic quartet of postseason games deliver historic audience totals
NBC, Fox to make history with joint airing of USFL opener
Competing US broadcast networks join together to boost fan interest in league
PFL secures extended, expanded domestic ESPN rights deal
The Professional Fighters League has unveiled an extended and expanded multiyear domestic rights deal with ESPN
NBCUniversal, TikTok strike content and advertising partnership for Beijing 2022
NBCUniversal has partnered with short form media platform TikTok for a content and advertising-based partnership for the 2022 Beijing Winter Olympics and Paralympics
FuboTV picks up Uefa streaming rights in US via Fox Sports sublicense deal
FuboTV has continued to expand its reach in the United States by securing exclusive streaming rights to a number of Uefa competitions, including selected matches from the 2024 and 2028 European Championships,…
Genius Sports extends global push with Betway agreement
Sports data company continues to leverage NFL rights pact
ESPN to cover Beijing Olympics remotely
Disney-owned outlet becomes the latest to not send staffers to China
NBC Sports to keep Beijing Olympics announcers in US
Production strategy for upcoming event accelerates plan used for Tokyo Olympics
NFL produces strong viewership boost for Wild Card games
League generates an average 21 per cent domestic audience lift for start of its playoffs
PGA Tour secures Twitter, SiriusXM extensions
The PGA Tour and social media platform Twitter have unveiled a partnership extension that will bring additional content to live audio feature Twitter Spaces
Teqball lands US exposure with ESPN deal
Teqball USA has signed a one-year rights agreement with Disney’s ESPN that will showcase coverage of the growing sport in a key market.