North America
TBS to showcase Fifa 20 content through ELeague tie-up
US media company Turner Sports’ ELeague esports property has agreed a wide-ranging tournament and content distribution deal with Electronic Arts focusing on the games developer’s Fifa 20 football title.
NBC Sports surpasses $1bn in US ad sales for Tokyo 2020
Network still expects to set new Olympics sales record
Learfield IMG College hires Fanatics commercial chief
The Learfield IMG College agency has appointed Cole Gahagan, chief commercial officer of licensed sports merchandise manufacturer and retailer Fanatics, as its president of content, revenue and enterprise…
Stats Perform lands respected Hirdt brothers for senior roles
Sports data provider Stats Perform has hired brothers Steve and Peter Hirdt, long regarded as innovators in US sports broadcast research and content, to senior roles
MyCujoo steps up USL2 streaming output with new deal
Football streaming platform MyCujoo has struck a deal with the United Soccer League to broadcast more than 500 USL League Two matches during the US competition’s 2020 season.
Uefa benefits from US digital battle as club competition values soar
Competition to create effective digital offerings in the US drove a hike in value for Uefa’s club competitions for the 2021-22 to 2023-24 cycle. CBS overcame strong opposition to surprise the market in acquiring English-language rights, while Univision renewed its high-performing Spanish-language rights.
NBA drops two Golden State Warriors games from national TV
The Golden State Warriors' dramatic slump in form this season has been compounded by the National Basketball Association taking two of the team's games off national television this month
New York Yankees ‘partnering with Amazon for local streaming-rights deal’
The New York Yankees are reportedly looking to partner with e-commerce giant Amazon to become the first Major League Baseball team to offer games to in-market viewers without a cable TV subscription.
ABC to broadcast five Euro 2020 matches
US broadcast network ABC will air five matches from the 2020 European Championship next summer. This will include two group stage matches, two round-of-16 games and one quarter-final.
NWSL, Octagon seeking three-year deals from broadcast partners to ensure long-term growth
The National Women’s Soccer League and consulting partner Octagon will be seeking a minimum three-year commitment from English- and Spanish-language broadcast partners in the United States to ensure t…
CBS Sports draws huge rating for Cowboys-Bills holiday clash
Thanksgiving Day matchup between Dallas and Buffalo is most-watched NFL regular-season game in three years
Fox Sports garners season-best college football audience with Ohio State-Michigan
Resumption of classic Big 10 rivalry is big draw for network
CBC Sports continues Canadian basketball coverage in new deal to 2022
The CBC Sports division of Canadian public-service broadcaster CBC has extended its media-rights deal with the Canadian Elite Basketball League (CEBL) until 2022 in a three-year extension
Octagon strikes media content partnership with MiLB
Agency to aid affiliated minors in striking new distribution opportunities
Fox sells out Super Bowl LIV advertising inventory months before kick-off
US broadcast network Fox has announced it has already sold out all its advertising inventory for Super Bowl LIV, which is scheduled to take place at Miami's Hard Rock Stadium on February 2, 2020
NBC signs multi-year extension with American Flat Track
NBC Sports has announced a multi-year extension of its broadcast deal with US dirt track motorcycling series American Flat Track (AFT)
TSN-RDS sign off on exclusive CFL rights extension
Canadian pay-television sports broadcasters TSN and RDS have today (Thursday) agreed a long-term extension to their rights deals with the Canadian Football League
NBC Sports Philadelphia expands 76ers’ betting-infused broadcasts
Regional sports network NBC Sports Philadelphia is expanding its alternative sports betting-focused broadcasts for Philadelphia 76ers games with a 10-game slate during the 2019-20 season.