Oceania

Basketball: Eurosport Deutschland acquired live rights for nine selected playoff matches from Germany’s top league, the Basketball Bundesliga, in a deal with the league and rights-holder Sportdigital.tv.

American Football: US digital satellite platform DirecTV extended its deal for the rights to the NFL Sunday Ticket package in a four-year deal, from 2011 to 2014, with the National Football League

New domestic deals for two of Europe’s top five football leagues accounted for two of the three biggest television rights contracts signed in 2008.

Athletics: UK public-service broad-caster the BBC extended its deal for domestic athletics events for a further six years, from 2009 to 2014

American Football: US cable sports network ESPN acquired the rights for the college football Bowl Championship Series.

Negotiations for the European rights for the 2014 and 2016 Olympics were building to a climax this week, as talks intensified between the EBU and the IOC

Olympics: Turkish commercial network Fox Turkey acquired the rights for the 2014 and 2016 Olympic Games.

The launch of Australia’s first-ever free-to-air sports channel, One, is an unprecedented challenge to leading pay sports broadcaster Fox Sports.

UK pay-operator BSkyB’s new five-year deal with the Rugby Football Union was a classic smash-and-grab move that will strengthen its position in the ongoing negotiations for English rugby union’s top-tier domestic league.

Baseball: US sports network ESPN extended a deal with Major League Baseball’s Advanced Media arm for inter-active television and other digital media rights through to 2013.

Fast Track is facing tough talks with broadcasters for the 2010 Commonwealth Games rights

Forthcoming negotiations for the domestic rights for English rugby union’s Guinness Premiership will act as an interesting barometer of the state of the UK sports rights market, three months before the start of football’s Premier League rights talks.

The IRB secured a massive increase in television rights fees in Australia as pay broadcaster Fox Sports fought off a major challenge from free-to-air network Ten to win the rights for the 2011 and 2015 rugby union World Cups.

Football: Pan-Scandinavian broadcaster Modern Times Group acquired the rights in Denmark, Sweden and Norway for the Uefa Champions League and Uefa Super Cup in a three-year deal from 2009-10 to 2011-12

The phenomenal television-ratings success of last month’s Beijing Olympics will add considerable momentum to the International Olympic Committee’s broadcast rights negotiations in Europe and the US for the 2014 and 2016 Games.

Cricket: UK pay-broadcaster BSkyB extended its deal with the England and Wales Cricket Board for a further four years, from 2010 to 2013, paying about £260m (€330m). 

Olympics: The Asia-Pacific Broad-casting Union acquired the free-to-air terrestrial and radio rights for the 2010 and 2012 Olympics for $10m (£5.1m/€6.4m) in a deal with the International Olympic Committee. 

Asian TV gears up for World Cup war with agencies