United Kingdom

Rugby Union

UK audiences for this year’s rugby union autumn internationals were both up for the second year in succession.

Golf

Golf: UK pay-broadcaster BSkyB acquired the rights for the US PGA Tour in an eight-year deal from 2010 to 2017, paying an estimated $90m

Formula One television audiences in Spain and Italy fell drastically this year, reflecting disappointing performances by Spanish driver Fernando Alonso and Italian car manufacturer Ferrari.

Football

Football: Chinese state broadcaster CCTV acquired the rights for all Fifa events between now and 2014, including the 2010 and 2014 World Cups, in a deal worth about $125m (€83m).
Cricket

Cricket: Entertainment Sports & Direct acquired the theatrical rights for the Indian Premier League in a 10-year deal from 2010 to 2019, paying Rs3.3 bn ($70m)

The England FA is determined not to be panicked into agreeing a quick-fix deal in solving the problem caused by the demise of Setanta, its secondary domestic television rights partner.
Football

Football: Lega Calcio, the body representing Italian football’s top clubs, agreed a number of deals for the domestic and international rights for the country’s top two divisions, Serie A and Serie B, …
Baseball

Baseball: Chinese broadcasters Shenzhen TV, Jiangsu TV and Beijing TV acquired packages of rights for Major League Baseball matches in 2009 and 2010 in deals with Major League Baseball International,…
Boxing

Primetime launched last week in an attempt to exploit the increasing amount of sport missing out on live television coverage.
Cricket

Football: Middle East pay-broadcaster Al Jazeera Sports acquired the rights for Euro 2012 and 2016 in a deal with Uefa, European football’s governing body, worth $100m (€67m) overall. Al
Basketball

Mediapro is close to finalising domestic mobile rights deals for Spanish football’s La Liga, the first such deals to be agreed after a three-year hiatus caused by the football war between Mediapro and Sogecable.
Football

No UK broadcasters were willing to show England’s final 2010 World Cup qualifier against the Ukraine but national team matches are still a sure-fire guarantee of big television audiences.

Football

Football: The English Premier League agreed deals across most of Asia for the next three-year period, from 2010-11 to 2012-13
Athletics

Action Sports: Pan-European broadcaster Eurosport extended its deal with the Alliance of Action Sports, covering live rights in Europe for the Summer and Winter Dew Tours, for another five years
Football

Kentaro is confident that a record internet pay-per-view audience will justify its decision to reject offers from mainstream UK broadcasters for the rights to England’s final 2010 World Cup qualifier.
Football

A study of ESPN’s most watched programmes since its August launch shows its reliance on Premier League content.

American Football

American Football: Pay-television broadcaster Telenet acquired the rights in Flanders for the National Football League in a four-year deal with the IMG agency from 2009 to 2012
American Football

NRK has been forced to offload its 2010 football World Cup rights to pay-broadcaster Viasat in the face of mounting costs for next year.