United Kingdom

Basketball: PCTV-owned Mexican pay-broadcaster TVC Deportes extended it deal for the live rights to the ACB Spanish Basketball League in a three-year deal from 2009-10 to 2011-12

Pitch and Kentaro last week won the rights to distribute English Premier League club channel Liverpool FC TV, despite higher offers from rival agencies.

Football: UK pay-broadcasters BSkyB and ESPN acquired the rights for the Scottish Premier League in a three-year deal, from 2009-10 to 2011-12, with the league having an option to extend the deal for a…

American Football: The IMG agency agreed a deal to distribute the television rights of the National Football League in certain international territories in Europe, Africa, the Middle East, Latin America…

ESPN’s arrival in the UK market prompts two key questions: how competitive will it be with dominant pay-operator BSkyB? And will it succeed where Setanta failed?

The Pitch International agency is poised to further extend its rugby union portfolio following on from this week’s deal for Six Nations international rights.

The USA team’s unexpected run to the final of Fifa’s Confederations Cup earned cable broadcaster ESPN its highest non-World Cup audience for a national team match.

Football: Sports broadcaster ESPN acquired the UK rights previously held by Setanta for 46 Premier League matches from the 2009-10 season and 23 matches a season for the three years from 2010-11 to 2012-13,…

Basketball: Italian pay-broadcaster Sky Italia acquired the exclusive live rights for the top-tier domestic Serie A league in a two-year deal with Lega Basket, paying €5.4m ($7.6m).

The dramatic, last-minute collapse of what was itself an eleventh-hour bid to rescue Setanta sets the stage for global sports network ESPN to finally make its move in the UK market.

The collapse of Setanta’s Premier League deal marks the end of what has been a golden period for sports-rights holders in the UK.

The ICC’s World Twenty20 tournament has helped UK pay-broadcaster BSkyB smash its record audiences for any sport outside football.

Athletics: US free-to-air broadcaster NBC extended its deal with the New York City Road Runners for the television rights for the New York City marathon for three years from 2009 to 2011

Domestic pay-television television audiences for live coverage of the 2008-09 season of English, Italian and French domestic football have all risen in comparison with the previous year.

The fate of UK pay broadcaster Setanta was hanging by a thread late this week, as TV Sports Markets went to press.

The cumulative average television audience across the big five European markets for this season’s Champions League final was 27 per cent up on the final in 2007-08.

Asian Games: Chinese state broadcaster CCTV acquired the rights for the 2010 Asian Games in Guangdong, China, in a deal with the Games’ organisers. CCTV will undertake the host broadcasting of the event.

UK pay-broadcaster BSkyB is set to agree a deal for cricket’s upcoming World Twenty20 Championship in England, ending a protracted 18-month long negotiation process with rights-holder ESPN Star Sports.