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NBCUniversal executives trying to make most of “difficult” Beijing Winter Olympics
NBCUniversal executives are doing their utmost to take the positives from the 2022 Beijing Winter Olympics, which have generated historically low TV ratings in the United States but have helped build the…
ViacomCBS takes fresh swing at golf with Nickelodeon Slime Cup
After two successive National Football League Wild Card games aimed at children, ViacomCBS is aiming to do the same for golf with the Nickelodeon Slime Cup.
MLS enlists celebrity team owners for 2022 season campaign video
Major League Soccer has enlisted some of the biggest personalities in the league, including a number of celebrity team owners, for the first broadcast spot of its “Our Soccer” campaign for the 2022 sea…
Disney reverses prior concerns with robust earnings report
Streaming growth, Manning contract extension highlight latest results
Amazon begins ‘TNF’ brand campaign ahead of Super Bowl LVI
Online retail giant to run ad during NFL title game touting upcoming coverage
Nascar’s Clash at the Coliseum pays dividends with 4.283m viewers on Fox
Nascar's decision to move the Busch Light Clash from Daytona, Florida, to the Los Angeles Coliseum has reaped immediate rewards with the preseason exhibition race securing an impressive 4
Bids of up to five years invited for Spanish Super Cup rights in Americas
The Spanish Football Federation (RFEF) has become the latest rights-holder to look to the vibrant market in the Americas by launching an invitation to tender for broadcast rights to the Spanish Super Cup
FloSports secures exclusive Sanzaar media rights deal in US
United States-based streaming service FloSports has secured an exclusive broadcast agreement with Southern Hemisphere rugby union alliance Sanzaar through 2025, SportBusiness can reveal.
eToro becomes latest crypto brand to secure Super Bowl LVI ad
Cryptocurrency trading platform eToro has become the third crypto brand to announce it has secured an adverting slot for Super Bowl LVI, joining FTX and Crypto.com
TNT, ESPN2 to simulcast inaugural NBA HBCU Classic
The National Basketball Association has announced that the inaugural NBA HBCU Classic will be simulcast on TNT and ESPN2 on February 19 as part of the 2022 NBA All-Star Weekend in Cleveland, Ohio.
Beijing 2022 Opening Ceremony draws 16m viewers on NBC, down 43 per cent from 2018
The 2022 Beijing Winter Olympics Opening Ceremony attracted a Total Audience Delivery (TAD) of nearly 16 million viewers across multiple NBCUniversal platforms in the United States, representing a record-low …
NBC Sports confirms full sellout for Super Bowl LVI ads
Multiple held-back units sell for $7m each, with the network setting new records for the event.
FuboTV to carry NBCUniversal’s Beijing 2022 coverage
US-based sports streaming platform fuboTV has reached an agreement to carry NBCUniversal’s coverage of the Beijing 2022 Winter Olympic Games, which officially begin on Friday.
Women’s Sports Network aims to shine spotlight on female athletes
In an effort to shine a greater spotlight on female athletes and their achievements, Los Angeles, California-based venture studio FAST Studios has unveiled plans to debut Women’s Sports Network, a 24-hour st…
F1 leveraging Drive To Survive phenomenon across key renewals from 2023
Key media rights deals expire this year in the US, F1’s most important emerging market, as well as mature and lucrative markets such as Italy, Brazil, Asia-Pacific, South America and Sub-Saharan Africa.
NFL extends robust audience growth in conference title games
Viewership patterns continue after gains in regular season, earlier playoff rounds
LPGA Tour unveils behind-the-scenes documentary
The Ladies Professional Golf Association has unveiled a behind-the-scenes mini-documentary series, which is centered on the 2021 CME Group Tour Championship
Univision, Televisa to debut global streaming service after completing $4.8bn merger deal
Grupo Televisa and Univision Holdings Inc, two of the biggest Spanish-language content producers and sports rightsholders in the Americas, have completed their blockbuster $4.8bn (€4.27bn) merger deal to create a new company known as TelevisaUnivision.