Infront

The Infront agency has already exceeded its guarantee to Fifa for rights to the 2018 and 2022 World Cups across Asia with rights to the 2022 tournament still to sell in all but its most-valuable market, China, TV Sports Markets understands.

The Asian Football Confederation has gambled by awarding its commercial rights to a joint venture of two relative newcomers: Chinese media company Wuhan DDMC Culture and Synergy Sports, the agency set up by former Team Marketing executives Patrick Murphy and David Tyler.

Türk Telekom has agreed a shock deal for rights to the country’s Basketbol Süper Ligi, unseating beIN – the league’s preferred partner – with a huge bid.

The European Handball Federation has increased the value of its global media and marketing rights by up to 300 per cent in a new deal with a joint venture comprised of the Infront agency and digital media company Perform.

Italy’s Lega Serie A moved into private negotiations with broadcasters this week for rights to the next three seasons, from 2018-19 to 2020-21, having cancelled its contract with Mediapro.

Infront has beaten competition from rival agency IMG and the European Broadcasting Union to hold on to the international skiing federation’s global media and marketing rights.

Lega Serie A and its media-rights adviser Infront are on a collision course with the Mediapro agency, which was appointed intermediary for the league’s domestic live rights, after the Spanish agency failed to meet this week’s deadline to pay its guarantee. 

The Infront agency is likely to benefit from relatively strong competition for domestic rights to the Turkish basketball league in its tender, despite difficult market conditions in the country.

The Infront agency is interested in acquiring rights for the Zimbabwe Premier Soccer League top-tier club football competition.

Infront Sports & Media has agreed long-term extensions to three of its winter sports rights deals in a move seemingly aimed at heading off rival agency IMG’s ambition in the sector.

Ski Sport Finland has signed a long-term extension to its international media rights partnership with the Infront Sports & Media agency.

The South American Football Confederation (Conmebol) has shortlisted four entities in its search for a new partner agency for the commercialisation of its club and national team competitions.

The Infront Sports & Media agency has reached an agreement to market the commercial rights to series organised by German motorsport body the ADAC.

Günter Netzer, a founding member of Infront Sports & Media, has announced his retirement as an executive director of the agency.

The Chinese Basketball Association has ended its media-rights relationship with the Infront Sports & Media agency and will launch a sales process for a new deal.

Marisa Reich has been appointed as the new associate director of corporate communications at the Infront Sports & Media agency, according to the Sponsors.de website.