MP & Silva

The MP & Silva agency this week said it was considering expanding “in a very big way” into new business areas, including sponsorship and production, and played down rumours of a split among its founding partners.

Experts point to a number of factors, other than incumbency advantages, which made MP & Silva the overwhelming favourite to retain the international rights to Serie A this month.

Italy’s Lega Serie A and its media adviser Infront Sports & Media can point to a near 60-per-cent increase in the value of the league’s international rights to claim that this month’s sales process was a success, despite drawing only three bids.

Major League Soccer said it chose the IMG Events & Media agency to handle its media rights because the agency was “aggressive” in its plans, and shared the league’s philosophy about creating a long-term partnership to build the MLS profile globally.

A wide-ranging interview with Riccardo Silva and Andrea Radrizzani, joint founders and major shareholders of the MP & Silva agency.

The MP & Silva, IMG and B4 Capital agencies have tabled bids for the international media rights for Serie A, the top division of football in Italy.

The adviser model for football leagues operated by the Infront Sports & Media and MP & Silva agencies could be rolled out in more European markets than the three where it already exists, rights experts say. But it is unlikely to be adopted by leagues which are confident about their growth prospects.

The MP & Silva agency has agreed a one-year partnership with the NBA to distribute programming from the North American basketball league across selected territories in Latin America.

In appointing the MP & Silva agency as adviser for its domestic and international media rights, in a deal based on a ‘top-up’ guarantee, the Polish football league has ostensibly rejected two other business models. But the choice was about the money rather than the model.

The Formula E motor racing series secured strong rights fees in Germany for its inaugural season, mostly through a deal with pay-television broadcaster Sky Deutschland agreed earlier this month.

The European Handball Federation saw the value of its Champions League rights in Germany rebound in a new deal with Sky Deutschland, following a drop in the previous cycle.

The MP & Silva agency has been signed up to serve as the worldwide rights distribution partner of the Ekstraklasa, Polish football’s top division.

The Polish football league, the Ekstraklasa, is in advanced talks with the MP & Silva agency over the rights to the top division of Polish football from the 2015-16 season, according to Polsatsport.pl.

The TV Media Sport agency has secured the television distribution rights for the 2014-15 season of Serie A, the top division of Italian football, across sub-Saharan Africa.

German pay-television broadcaster Sportdigital picked up the rights to four football leagues in recent weeks as it bolstered its international football programming.

The CAA Eleven agency completed a host of new deals for Uefa European Qualifiers rights at the end of July, with strong results in sub-Saharan Africa and Asia.

The MP & Silva agency has agreed a deal to distribute exclusive media rights for the 2014 Gulf Cup of Nations national team football tournament.

French pay-television broadcaster Canal Plus has acquired rights for the Formula E Championship, the new electric car-racing series operated by the FIA, motorsport’s global governing body.