National Basketball Association (NBA)

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The NBA is expanding its innovative micro-transactions initiative by allowing fans to watch portions of games in 10-minute increments
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The NBA G League, which serves as the NBA’s official minor league, has launched a full scale partnership with streaming broadcaster Dailymotion.
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The NBA has expanded its partnership with Chinese e-commerce giant Alibaba to offer fans in China original programming and an easier way to buy merchandise
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In the latest interactive monthly data report, SportBusiness Media analyses the media-rights landscape of the NBA.
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North American basketball league the NBA has agreed a game highlights deal with social media platform Facebook
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Turner Sports has sold out its available units for next weekend's NBA All-Star Game across the entire three days of festivities in Charlotte in record time.

US media and entertainment company WarnerMedia has said it will launch an incubator designed to create new and innovative consumer experiences and businesses, with basketball league the NBA signing on…
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The NBA is partnering with Turner Sports and Yahoo Sports to produce a live nightly show designed for mobile viewers.
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Twitter will live-stream the second halves of 20 NBA games which air on TNT this season through a single-player, isolated camera view.
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Spark has acquired rights in New Zealand for the NBA, with coverage of the North American basketball league set to be made available on the telco’s Spark Sport app.
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Amazon has added its first live-sports subscription service to its Prime Video channels by making the NBA League Pass package available to viewers in the United States.
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The NBA is extending its move into micro-payments by reportedly making League Pass games available for purchase by the quarter. Games which cost $6.99 will be on offer for $4.
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Portuguese pay-television broadcaster Sport TV has extended its long-running rights deal with the NBA in an agreement that adds access to the cable and satellite channel operated by the North American…
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Pay-television broadcaster Sky has paid an increase of more than 130 per cent to claim NBA rights in the UK and Ireland. Sky has struck a four-season deal, from 2018-19 to 2021-22, worth about $3
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UK pay-television broadcaster Sky has announced the acquisition of exclusive rights to the National Basketball Association for the next four seasons, from 2018-19 to 2021-22.
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The NBA will again earn an increase in Poland after pay-television broadcaster NC Plus secured rights to the 2018-19 season last month.
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Polish pay-television broadcaster NC Plus has struck a one-season extension to its rights deal for North American basketball league the NBA
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The NBA has increased the value of its rights in Greece via a two-season renewal with pay-television broadcaster Cosmote this week.