Athletics

The IAAF and IEC in Sports hope that last week's deal with Channel 4 for World Championship athletics will encourage other European commercial broadcasters to buy athletics rights.

American Football: UK commercial broadcaster Channel 4 acquired the live rights to all of the NFL’s Sunday night games for the 2010 season.

EAA set for one-year EBU renewal ... Warren attacks BBC and ITV ... Premier League double in Denmark

The EAA is close to a new deal with European public service broadcasters, the only party it has spoken to about the sale of its next available rights.

Athletics: UK public-service broadcaster the BBC acquired the exclusive live television and internet rights for the Diamond League in a five-year deal brokered by the IMG agency

American Football: UK pay-broadcaster ESPN acquired the rights for NFL Monday Night football in a two-year deal covering the 2010-11 and 2011-12 seasons. The deal covers live, repeat and pre-game programming

Athletics: The IEC in Sports agency agreed a number of deals for the 2010 IAAF World Indoor Championships in Doha

News round-up, Vol 14 Issue 5

Athletics: African pay-operator SuperSport acquired non-exclusive rights for all events in the IAAF’s World Athletics Series in sub-Saharan Africa, including South Africa, in a four-year deal from 2010 t…

The Diamond League athletics series has secured double the rights fee income of its predecessor the Golden League, with two big deals yet to be done.

News round-up.

American Football: Canadian commercial broadcaster CTV extended its existing deal for NFL matches, including the playoffs and the Super Bowl game, for four more years from 2010 to 2013

Basketball: US cable sports channel Versus acquired rights for 16 games of the 2009-10 season of the NBA Develop-ment League, the official minor league basketball competition, in a deal with the NBA.

Athletics World Championships rights sold in Sweden, Greece and Portugal

The IAAF had little alternative but to award a four-year contract for the European and African media rights for its top events to the IEC in Sports agency after the final offer from the EBU, its long-term partner and the only other realistic bidder, was some 35-per cent lower than what it pays now.

Action Sports: Pan-European broadcaster Eurosport extended its deal with the Alliance of Action Sports, covering live rights in Europe for the Summer and Winter Dew Tours, for another five years

Next week’s bidding deadline for English Premier League rights in most of Asia will kick off a frenzied period of activity for the league, with tenders being issued shortly afterwards in Greater China, Africa, Australasia and Europe.

American Football: Pay-television broadcaster Telenet acquired the rights in Flanders for the National Football League in a four-year deal with the IMG agency from 2009 to 2012