Analysis

The emergence of a ‘digital consortium’ to rival the long-standing Korea Pool of free-to-air broadcasters led the Korea Baseball Organisation to record-breaking rights income for its new cycle in the most recently concluded deals. But local industry experts see the digital consortium (DC) deal as a one-off and do not expect it to become a major player in the sports media-rights market.

Greek public broadcaster ERT’s determination to make athletics central to its sporting output drove the broadcaster to join the European Broadcasting Union’s pool for a host of European and World Championship events.

Česká Televize will pay more to continue to sublicense Olympic rights from US media group Discovery but will gain more winter Games hours and an additional digital broadcast option.

Germany’s Bundesliga has secured an increase in the value of its media rights in the Nordics in its renewal with Nordic Entertainment (Nent) Group. This follows the hit it took in the region after the collapse of its previous deal with the now defunct MP & Silva agency.

Agency Pitch International did not face serious competition in the English FA’s tender for international Women’s Super League media rights, SportBusiness Media understands.

Disney’s decision to refocus Star India’s Hotstar OTT platform on its domestic market paved the way for the return of Indian Premier League cricket rights in the UK to pay-television broadcaster Sky.

With Copa del Rey rights now available in one package, ESPN Brasil was comfortable agreeing a three-season deal for a competition that has historically been a tough sell in the territory.

The latest rights deals for cycling’s Tour de France and La Vuelta a España represent good business for the buyers, the European Broadcasting Union and Discovery Communications, industry insiders familiar with the deals told SportBusiness Media.

World Wrestling Entertainment’s media-rights income from the Indian subcontinent has increased about 80 per cent in a deal being finalised with pay-television broadcaster Sony Pictures Networks, SportBusiness Media understands.

Indian online sports media platform FanCode is launching a subscription video product this year, built on content not currently covered by Indian broadcasters.

Uefa secured a 40-per-cent headline increase on the value of its sub-Saharan Africa free-to-air European Championship package in a third successive deal with the TV Media Sport agency.

The NFL League is at a pivotal moment in its distribution of media rights outside the US. Deals in two of the league’s most important overseas territories, the UK and China, are up for renewal. The league is also thought to be looking for a new partner for its rights across Europe.

The International Biathlon Union has doubled the value of its global media-rights in a ‘four-plus-four’ deal agreed in exclusive negotiations with the European Broadcasting Union.

Italy’s Lega Serie A will launch a tender in April for its domestic media rights for the three seasons from 2021-22 to 2023-24, SportBusiness Media understands. The delay opens space for the resolution of several outstanding issues that have, so far, complicated the process.

Nordic Entertainment (Nent) Group’s monster six-season English Premier League deal signed this month has shocked the Nordic media market and left TV2 in Norway reeling.

Channel 5’s free-to-air highlights deal with World Wrestling Entertainment will run for the same four-year period as WWE’s primary UK broadcast contract with BT Sport, SportBusiness Media understands.

Portuguese commercial broadcaster TVI’s acquisition of free-to-air rights to this summer’s Euro 2020 competition was driven by its desire to regain its status as Portugal’s most-watched terrestrial channel, SportBusiness Media understands.

Uefa has increased the value of its lower-tier club competition media rights in Germany by over 40 per cent through commercial broadcaster RTL’s acquisition of exclusive, multi-platform rights to the Europa League and newly created Europa Conference League.