China
China Telecom moves for F1 streaming rights
Telecoms operator China Telecom has acquired streaming rights to the remainder of the 2022 Formula 1 season
China Telecom to sponsor ITTF World Team Table Tennis Championships in Chengdu
The International Table Tennis Federation (ITTF) has announced a sponsorship deal with China Telecom that will see the operator become a presenting partner of the forthcoming World Team Table Tennis Championships…
Chinese Super League strikes Weibo deal
Weibo has agreed a deal to become an official social media platform of the Chinese Super League
LIV Golf agrees digital media rights deal with Weibo in China
LIV Golf has agreed a content partnership in China with social media platform Weibo.
Weibo has got exclusive digital media rights for LIV's inaugural Invitational Series this year
One Championship renews content partnership with Douyin
Mixed martial arts promotion One Championship has renewed a content and marketing partnership with Chinese social media platform Douyin
Migu picks up Uefa club rights in China
China Mobile’s streaming platform Migu has acquired streaming rights in China for Uefa club competitions in the 2022-23 season.
Migu's coverage began with this week's matches.
China Media Group to produce international feed for four sports at Paris 2024
China Media Group (CMG), the Chinese state media company, has reached an agreement with Olympic Broadcasting Services (OBS), the host broadcast arm of the International Olympic Committee, to produce international…
LaLiga the final domino to fall after China market crash
The value of LaLiga’s media rights in China has dropped sharply, in line with the large decreases other European football properties have suffered in the market over recent years.
LA Rams strike media rights deals in four countries
The National Football League's Los Angeles Rams are expanding their international reach by securing media rights agreements to air the team's preseason games in Mexico, Australia, New Zealand, and China …
Migu completes Big Five football leagues set with LaLiga rights
China Mobile's streaming platform Migu has agreed a media rights and sponsorship deal with Spain's LaLiga covering three-seasons, 2022-23 to 2024-25
OneFootball added as Serie A broadcaster in UK as Infront finalises distribution
Football-focused streaming and media platform OneFootball has acquired Serie A broadcast rights in the UK and Ireland ahead of the 2022-23 season, supplementing the league’s existing agreement with pay-television b…
Premier League defies trends to increase value in Asia-Pacific outside China
The Premier League’s latest round of rights sales in Apac is considered a major success, despite a substantial drop in overall value due to the collapse in the market in China.
Migu launches equestrian channel after acquiring FEI Worlds rights
Chinese streaming platform Migu and the International Equestrian Federation (FEI) have launched a dedicated equestrian channel after the platform secured exclusive rights to the FEI World Championships…
Fifa rolls out D2C streaming service in China
Fifa has launched its direct-to-consumer streaming service, Fifa+, in China
LaLiga goes OTT in China in Streamline tie-up after rights deal terminated
LaLiga, the organising body of the top two domestic football leagues in Spain, is to launch a direct-to-consumer streaming service in China after finalising a six-year agreement with Streamline Media Technology
English Premier League returns to CCTV in China
Chinese state broadcaster CCTV will show live English Premier League football this weekend for the first time since 2020
Chinese Basketball Association sues Bilibili for $60m in copyright infringement case
The Chinese Basketball Association is suing video-sharing platform Bilibili for RMB406m ($60m/€59m) in a potentially landmark copyright infringement case in China.
Kuaishou scores E-1 Football Championships rights
Chinese video-sharing platform Kuaishou has acquired rights to the EAFF E-1 Football Championships