China

Chinese digital platform Huya has acquired exclusive rights in the country to events sanctioned by esports organisation ESL Gaming

Pay-television broadcaster Sky Deutschland has hired former Bundesliga International executive Patrick Stüber as its head of sports rights and commercialisation.

The fee increase in China has been secured at a time when the values of many sports rights properties in the market are in freefall.

World Table Tennis, the commercial arm of the International Table Tennis Federation, has today (Wednesday) announced China Mobile's streaming service Migu as its exclusive, gatekeeper media rights partner…

Chinese telco China Mobile has extended a marketing partnership with the NBA in a new, five-season deal starting with the 2021-22 season now underway

The China Sports Media agency has agreed a three-season deal to distribute the international media rights for the Chinese Volleyball Super League (CVL), from 2021-22 to 2023-24

The German Bundesliga was the first of the 'Big Five' European football leagues to secure a media-rights deal with Chinese state broadcaster CCTV for the 2021-22 season

Migu, the video streaming service run by Chinese telco China Mobile, has renewed its domestic media rights for the Chinese Volleyball Super League (CVL) for three seasons, 2021-22 to 2023-24

Social video platform Kuaishou has become the NBA's official short video platform in China under a multi-year deal

Telco China Mobile has been announced as an official broadcaster of the 2021 Chinese Table Tennis Super League, an annual domestic team competition featuring China's top players

The International Cricket Council has agreed a deal with Cricket Australia which will see the world governing body for cricket stream Australia's forthcoming summer matches in some markets in Europe and…

Spanish basketball's Liga ACB has landed an international broadcast deal which will see it break into the Chinese market

China Media Group, the Chinese state media company, has strengthened its hold on the Olympic broadcast rights in the country in a four-Games agreement that runs until the recently-awarded Brisbane 2032…

The value of the English Premier League’s streaming rights in China has fallen by more than 80 per cent as the country’s sports rights market continues to deflate.

As the fallout continues from the collapse of PP Sports, the media rights value of major European football properties in China has fallen sharply in new deals agreed ahead of the 2021-22 season

Chinese digital media company Bytedance has acquired non-exclusive streaming rights for the German Bundesliga in a one-season deal covering 2021-22