Global

The NFL has expanded a partnership with internet giant Google to allow viewers around the world to watch content from the American football league in virtual reality.

The Infront Sports & Media agency has extended its media and marketing partnership with the International Ski Mountaineering Federation.

International media and entertainment company Discovery Communications has agreed a long-term partnership with BAMTech that will lead to the formation of a European division of the video technology business of MLB Advanced Media, the interactive media arm of Major League Baseball.

Social media website Twitter has announced that its video-sharing application, Vine, will be discontinued “in the coming months.”

Impress Matra Consortium has acquired global broadcast rights for the Bangladesh Premier League Twenty20 club cricket competition.

MP & Silva’s chief commercial officer Roberto Dalmiglio is to leave the agency at the end of the year, TV Sports Markets understands.

The Women’s Tennis Association has launched a new digital media and marketing division that is set to revamp its media channels.

Pan-regional pay-television broadcaster DirecTV has extended its NBA rights deal in Latin America, while the North American basketball league has confirmed changes to its League Pass online streaming service for the international market.

The International Olympic Committee’s recently-launched Olympic Channel has reached agreements with six international sports federations to collaborate on content for the service.

The Rushmans consultancy and Pitch International agency have struck a deal to market the global rights to the National Baseball Series, the top domestic competition in Cuba.

England’s Football Association has confirmed international media-rights deals with the IMG and Pitch International agencies covering the FA Cup domestic knockout tournament.

Lagardère Sports, the sports marketing division of conglomerate Lagardère, has secured extensions to media distribution rights deals for ATP 250 men’s tennis tournaments in ‘s-Hertogenbosch, Quito and Shenzhen.

UK media company 1080 Media TV has retained its position as the host broadcaster of the Clipper Round the World Yacht Race.

Premiership Rugby, the governing body of the top division of English rugby union, has extended and expanded its partnership with digital sports media group Perform.

Aaron Davidson, the former president of the US division of Brazilian sports marketing agency Traffic Sports, will attend a sentencing hearing on April 24 after pleading guilty to corruption charges in a case involving football’s global governing body Fifa.

The National Basketball Association has agreed a partnership with virtual reality broadcast technology company NextVR and revamped its League Pass online streaming service for the international market.

The Lagardère Sports agency has struck worldwide media distribution rights deals for ATP 250 men’s tennis tournaments in Munich and Sao Paulo.

The MP & Silva agency has appointed Jochen Lösch as its new chief executive.